Box Office Redemption: Beyonce And Taylor Swift Reviving Fortunes Of Movie Theaters In 2023 | Forbes
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Forbes
4.8 • 6 Ratings
🗓️ 25 October 2023
⏱️ 14 minutes
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| 0:00.0 | Hi everyone I'm Rose Marie Miller here with Mark Hughes a screenwriter and |
| 0:07.3 | contributor here at Forbes here to tell us about how Beyoncé and Taylor Swift |
| 0:11.8 | could possibly rescue the 2023 box office. |
| 0:15.5 | Thank you so much for joining me today, Mark. |
| 0:17.8 | My pleasure to be here. |
| 0:20.2 | Thank you, Rosemary. |
| 0:21.6 | Absolutely. |
| 0:22.6 | So Mark, what benefits could Beyoncé and Taylor Swift's concert films bring to both the |
| 0:28.2 | music industry and the film industry? |
| 0:31.3 | I think there's a lot of potential benefit here because we're at a sort of |
| 0:37.1 | inflection point for theaters and music where audiences are very tired of a lot of the same thing at the theater so we've seen a lot of high-profile |
| 0:47.5 | productions and popular franchises kind of fall flat this year and people are also very fed up with inflated ticket |
| 0:55.4 | pricing at concerts and that's become a really big issue so I think there's a |
| 1:00.6 | chance here for theaters to make up some of their lost revenue and bring |
| 1:05.2 | in a whole new audience. |
| 1:07.3 | And concert films have had that potential, but I think we need people and the kind of star wattage that Beyoncé and Taylor Swift bring into this equation. |
| 1:19.4 | This is a whole different level of concert film and potential here. We're talking |
| 1:25.2 | about hundreds of millions of dollars. I think each of these films will do |
| 1:29.9 | hundreds of millions of dollars at the box office. |
| 1:33.4 | And you also, you mentioned in your articles that these should be treated as major |
| 1:40.3 | event releases. |
| 1:41.8 | What do you mean by that? |
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