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Bourbon South - The Kentucky Bourbon Trail with Katie Peninger

MPW Digital

MPW Digital

Sports

4.71.1K Ratings

🗓️ 16 September 2024

⏱️ 70 minutes

🧾️ Download transcript

Summary

Katie Peninger, VP of Account Service at the Ad Agency Lewis, one of the team members behind the rebrand and reimagining of the Kentucky Bourbon Trail, sits down with Chase Parham to discus the Bourbon Trail and what to know about it in 2024. They talk about how Katie got involved with the project, tips for visiting the Trail and how the stories and people define the area. They also touch on the World Bourbon Toast, an interactive celebration for the 25th anniversary of the Kentucky Bourbon Trail. Featured Pours: Russell's Reserve 13 Russell's Reserve Private Barrel Selections https://kybourbontrail.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Welcome in another edition of Bourbon South, Chase Parm, and today, Katie Pinterger.

0:14.5

K.Y. Kentucky Bourbon Trail, Lewis Communications, I'm excited for you to hear from her today, hear the story where she is in her

0:21.9

bourbon process, as well as talk about a pretty special thing coming up here this week on this

0:27.2

Tuesday, and really something pretty special for the Kentucky Bourbon Trail in general.

0:31.3

So we're going to get into all those things and more here with us today. Katie, I've known

0:36.3

you for a little bit, but it's been it's been cool

0:38.7

to hear about this specific thing. You and I were talking a few days ago, and as we're getting

0:44.1

going, you don't always know everything about somebody or what's happening. And I had no idea

0:49.3

that you were one of the architects on what is essentially a reimagination of the Kentucky

0:55.5

Bourbon Trail right now. Well, thank you so much for having me, Chase. And I know, same thing

1:00.8

here. It's like I knew a little bit about what you did, but I had no idea the number of podcasts

1:06.8

you're involved in. It's just incredible. So it's been great to learn more about what you do. But

1:12.2

yes, thank you. We're excited about all of this. I am one of a large team that has been working

1:19.6

on this for sure. So a lot of reasons that I wanted to talk to. And one of them, we're going to

1:24.4

get into the background of this. But as people have been hearing on MPw digital and on our network here the last two days the world bourbon toast coming up

1:33.4

for really more than 24 hours it's all of tuesday but we're going to tell you all the ways to

1:38.1

take part into that but just as a heads up to make sure you have the URL you have the background

1:43.2

that's k yurbantrail.com

1:44.7

slash world bourbon toast for that so go there see the videos see the you know the frequently

1:51.4

asked questions see all the ways that things are going on and I know it's a really hectic time

1:56.6

for you right now as we're recording this on a Sunday afternoon prior to publication here in a day,

2:02.3

day and a half, something like that when this thing does go live. So I know it's been a long time

...

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