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Daily Tech News Show

Bose Lifestyle Takes a Shot At Sonos - DTNS 5262

Daily Tech News Show

Tom Merritt

News, Technology

4.81.5K Ratings

🗓️ 5 May 2026

⏱️ 32 minutes

🧾️ Download transcript

Summary

Apple is reportedly checking out Intel and Samsung as alternate sources for its main device chips, and OpenAI is working really hard to bring a smartphone to market as soon as 2027.


Starring Jason Howell and Tom Merritt.


Links to stories discussed in this episode can be found here.


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Daily Tech News for Tuesday, May 5th, 2026.

0:08.8

We tell you what you need to know, give you the important context of all of it and help each other understand.

0:13.8

And yes, today, all the AI companies are talking to the U.S. government and Apple might switch chip makers, but also Bose released

0:22.5

a trio of new lifestyle smart speakers, and they are honing in on Sonos. Take that, Sonos.

0:29.3

Take that, Sonos. I'm Jason Howell. I'm Todd Merritt. We're going to start with what you need to know

0:34.1

with a big story.

0:40.6

Sonos getting its lashes from Bose.

0:42.4

That's the top story today.

0:48.1

Bose bringing back its lifestyle brand with a three-piece smart speaker lineup,

0:50.3

offering whole home audio.

0:52.2

That, like we said,

0:55.4

competes directly with Sonos systems, which we're going to talk about.

1:01.1

The Bose Lifestyle Ultra speaker, single standalone speaker. It can work standalone. It can also, you know, you can get a couple of them, put them into a stereo pair, or you could scale

1:05.4

it up and fill out your entire home theater system. But it's going to set you back.

1:10.2

Each speaker costs $349. And then the

1:13.7

Lifestyle Ultra Soundbar, $1,000, $1,100 at most compatible there with a matching lifestyle

1:23.0

ultra subwifor that costs another additional $900, basically, $899.

1:28.3

Each speaker has multiple finishes.

1:31.3

So, you know, a large part of this is because of the name, right?

1:35.3

Lifestyle, it's meant to kind of fit into your furniture and fit into your living room and not seem as much like an extra piece of technology that doesn't kind

1:45.1

of fit the aesthetic that you have. So you've got beige, black, white. None of those are really out

1:49.8

of the realm of the normal approach that we normally see with these technologies. But that's what

...

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