Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about how the board's eighth yacht club or BAYC is a masterclass

in marketing.

I'm going to give a little bit of an overview here and then Neil's going to chime in with

kind of what his thoughts are overall as to kind of what's going on in the space right

now.

So board a yacht club is an NFT that was released earlier this year.

So it hasn't even been around for a year yet.

And the market cap of the board a yacht club right now, if you're just looking at the

value versus multiplied by the number of kind of people, the number of 10,000 apes that

are out there, it's over $1.5 billion.

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