It's that time.

time.

Lock and load.

Lock and load.

The Michael Vary Show is on the air. messaging is so important, so powerful. You know when you think of marketing, marketing is a way of it's not true advertising.

Marketing is a very

a very subtly.

They're the industries will define themselves differently.

But the ability to communicate a message is a very powerful thing.

It's an underrated thing.

A good lawyer, a good trial lawyer, should say for instance can communicate with a jury in a way

that wins them over and the difference between a great lawyer in front of a jury and a

okay lawyer is the difference between winning and losing.

And that could be millions of dollars or more.

For the accused, it could be the difference between going to prison, and that too for some lengthy period of time, and walking free.

Communication is everything. And I say this all the time. I'm in the communications business. I always have been in one

form or another. I did debate as a kid. Always have. I always did anything related to communication. I won scholarships. And that's my thing.

My thing is communication. My thing is not dancing. I think is not singing.

There are people who have an aptitude to tear an engine

apart and put it back to I don't have that. And what I mean by this is not

everybody has to be a great communicator but you do have to recognize

that you have to be able to communicate for yourself to ask a girl to dance, to ask a

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