My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a a father, husband, entrepreneur, and the visionary behind iTREKKERS. He founded the company in 2014 after realizing that bringing together vetted professional captains and guides on one platform would help guarantee everyone a better experience in the outdoors. But what does that mean exactly? Well as he says "Driven by my passion for hiking and fishing and the unreliable and diverse experiences that I have had; iTrekkers has been born. iTrekkers concept is simple: We connect customers to amazing outdoor experience that will help make them advocates. In order to achieve this, we have developed – www.itrekkers.com, where customers will be able to search a city location (such as Tampa), pick the type of fishing Trek they want to do (inshore, nearshore or offshore) and the package / price combination they want, and voila! we provide you with a guide to book. Our booking process is simple, safe and secure. And, best of all, we guarantee our trips 100% customer satisfaction or your money back. " The end goal is straight forward: They want all their customers to have the best chance of experiencing the great outdoors in the most pleasant and exciting way possible. Now this is an interesting concept for so many reasons, not least the mental aspect of building a business around something that is already out there? Isn't someone else doing it already? How can I charge for something people can do for free anyway? Well our guest has ploughed through all the obstacles and now is seeing his business go from strength to strength. So when did the idea first come to him, and was it something that instantly took hold, or niggled away for many months before taking action? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Thomas Mulliez Show Highlights During the show we discussed such weighty topics with Thomas Mulliez such as: How he decided on the area that he was going to build a business in, and the steps that he took to start his new venture. Why Thomas felt the need to go and see a mentor, and how it managed him to see a totally different way of proceeding in the future. Thomas shares why he surrounds himself with greatest minds that he can hope to find, and what he does to hos own development. and lastly…. Why a terrible bachelor party first gave him the idea of starting how own business, but he still needed a push from his own company to tackle it head on.