Bootstrapping to $100M: How Josh Snow Took on Colgate & Crest 🪥 E156
The Money Mondays
Dan Fleyshman
4.3 • 483 Ratings
🗓️ 19 January 2026
⏱️ 29 minutes
🧾️ Download transcript
Summary
Josh Snow built Snow Oral Care by doing what most entrepreneurs won’t: taking on the household-name giants head-on—and bootstrapping his way to nine figures in sales. In this special Money Mondays episode (recorded during the $100M Mastermind experience), Josh breaks down how to win shelf space against “the whole aisle,” why adversity can become your superpower, and what really makes a brand pop when customers walk past Colgate and Crest.
He also goes deep on celebrity partnerships (what founders should know before chasing big names), shares his blunt investing filter (“don’t do it” unless you can stomach the loss), and explains how to choose philanthropy that actually means something instead of checking a box. And of course—he answers the signature Money Mondays question with an answer you won’t forget.
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Transcript
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| 0:00.0 | Ladies and gentlemen, welcome to a special edition of the Money Money's podcast. |
| 0:09.4 | We cover three core topics, how to make money, how to invest money, how to give away to charity. |
| 0:15.1 | It is very rare. This podcast is not inside of an RV motorhome. |
| 0:18.6 | However, right now we're going through the |
| 0:21.0 | 100 million mastermind experience, and this gentleman has been one of the instructors for all |
| 0:25.7 | seven years. What does that mean? We bring in people that are between 5 and 50 million |
| 0:31.9 | dollars in revenue as members, and then we bring in instructors, like our guest, who have done |
| 0:36.4 | over $100 million in sales, |
| 0:38.8 | spent over $100 million on ads or been seen by over 100 million people. |
| 0:42.3 | This gentleman has done all three. |
| 0:44.0 | He's got the trifecta. |
| 0:45.4 | And so this podcast will be between 32 and 36 minutes for your listening pleasure |
| 0:49.7 | because the average workout is 45 minutes. |
| 0:52.3 | The average community work is 45 minutes. |
| 0:53.8 | This podcast episode will be under 40 minutes so you can listen to the whole thing. We'll keep our 93% listen to rate and stay as one of the top 50 podcasts on the planet because of you guys supporting us, sharing, liking, commenting, and subscribing. So without further ado, Mr. Josh Snow, give us the quick two-minute bio, so we get straight to the money. |
| 1:14.2 | Daniel, I love you, and that was awesome, man. |
| 1:18.9 | And it's a huge pleasure to be on the show again. |
| 1:21.6 | And so my name is Josh Snow. |
| 1:26.1 | I'm most famous for my last name, Snow, which is Snow Oral Care. So I came with this crazy idea that I could go against Colgate and Crest and build a market share and mine share in the thing you do twice a day other than poop and eat, which is brush your teeth. |
| 1:41.0 | And so I've worked with the Kardashians. |
| 1:44.0 | I've worked with so many top-level celebrities. |
| 1:46.8 | And we've been able to build a brand that helps people feel better about their smile, |
... |
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