Bootstrapping a +$1B Business + Selling To The Ultra Rich | Jesse Pujji

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 26 August 2024

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 622: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Jesse Pujji ( https://x.com/jspujji ) about bootstrapping Ampush and the four levers of digital marketing. — Show Notes: (0:00) Unique insight + unfair advantage (3:05) How Jesse bootstrapped Ampush using GLG (14:00) Digital marketing in masterclass in 3 minutes (20:30) How to sell to the ultra rich (27:38) Red Ventures' Playbook (32:40) The Four Big Levers (41:00) Calling Zuck's cell (46:30) Noah Kagan's $100M mistake at facebook (58:45) What's the thing you can't not do? (1:01:00) Nelly performs at Jesse's birthday party — Links: • Gateway X - https://www.gateway.xyz/ • Aux Insights - https://www.auxinsights.com/ • Accordion - https://www.accordion.com/ • GrowthAssistant - https://growthassistant.com/ • GLG Insights - https://glginsights.com/ • Triple Whale - https://www.triplewhale.com/ • Ampush Lead Gen Overview - https://tinyurl.com/mw3f7cbk — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	You said a couple interesting things. So let's break this down.
0:02.4	We have no money, we're bootstrapping, let's get ourselves on GLG as experts.
0:05.7	I'm like, okay, my charge is $500 an hour. She goes, no problem.
0:09.4	But we talked to like someone after a few weeks and he goes, do you guys have research?
0:13.6	And we look at each other, we're like, yeah, yeah, we have a report.
0:16.7	It's $5,000.
0:17.9	So I was joked that was am pushed to angels around.
0:19.8	We raised $150,000 selling research reports to hedge fund people.
0:24.1	That's a amazing story.
0:26.1	And by the way, there's eight of them that all have like high eight or low nine figures
0:29.7	in Ebita.
0:30.8	The whole category has just crushed.
0:33.0	The two takeaways from this by the way are sell to the rich and then your way of figuring out what they need was
0:38.0	I feel like I can rule the world I know I could be what I want to.
0:43.0	I put my all in it like days off.
0:46.0	Jesse, what up dude, how are you doing man?
0:49.0	What's up guys? I'm pumped to be on here.
0:51.0	Good to see you. Where should we start? You sent us a dock, had a bunch of cool ideas on here. Good to see you. Where should we start?
0:53.0	You sent us a dock, had a bunch of cool ideas on it.
0:55.6	Which one do you want to start with?
0:56.6	Yeah, I mean, maybe some of the stuff we've learned at Gateway X as we've been building new ideas.
1:00.5	I think the idea I'm most excited about, which I think Sean you and I have talked about is Ox Insights.
	...

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