Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell
Confessions of a Female Founder with Meghan
Lemonada Media
4 • 2.9K Ratings
🗓️ 20 May 2025
⏱️ 46 minutes
🧾️ Download transcript
Summary
On today’s episode, Meghan sits down with Cassandra Morales Thurswell, founder of the viral beauty brand Kitsch. They have an authentic conversation about turning a passion into a business—from Cassie’s early days handcrafting hair ties to building one of the largest self-funded, woman-owned beauty brands in the country. The two discuss how grit, intentional design, and a scrappy mindset were essential in transforming a humble start into a thriving global business.
Follow Meghan @Meghan and Cassandra @CassandraThurswell on Instagram. Stay up to date with us @LemonadaMedia on X, Facebook, and Instagram.
For a list of current sponsors and discount codes for this and every other Lemonada show, go to lemonadamedia.com/sponsors.
Joining Lemonada Premium is a great way to support our shows and get bonus content. Subscribe today on Apple Podcasts, Spotify, or wherever you get your podcasts.
Main Theme: “Crabbuckit” words and music by Kevin Deron Brereton (c) Universal Songs of Polygram Int., Inc. on behalf of Universal Music Publishing Canada (BMI) / 100% interest for the Territory.
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | As the co-founder of a fully remote company, I have the benefit of being able to hire people who live all over the country. |
| 0:06.7 | But that candidate search can be overwhelming. |
| 0:09.3 | That's where LinkedIn jobs comes to the rescue. |
| 0:11.9 | LinkedIn makes it easy to post your job for free, share it with your network, and get high-quality candidates all in one place. |
| 0:18.5 | LinkedIn even has a new feature to help you write job descriptions and then |
| 0:21.7 | quickly get your job in front of the right people with deep candidate insights. Find your next |
| 0:26.6 | great hire on LinkedIn. Post your job for free at LinkedIn.com slash female founder. That's |
| 0:32.3 | LinkedIn.com slash female founder to post your job for free. Terms and conditions apply. Spring is in full swing, |
| 0:41.4 | and I have been having so much fun updating my wardrobe thanks to Jenny Kane. Jenny Kane creates |
| 0:46.4 | classic elevated pieces that are perfect for every season. I love pops of bright color, and they |
| 0:51.7 | have this lemon pleated skirt that's in my cart right now. |
| 0:58.1 | Pair it with one of their simple tops and a crochet sun hat, and you are good to go. |
| 1:01.6 | Ginny cane pieces are great because you can dress them up or dress them down. |
| 1:07.9 | They transition flawlessly from grabbing coffee to heading into the office, to going out to dinner, or even just lounging on the couch. |
| 1:11.7 | Find your new spring uniform at Jenny Kane, and our listeners get 15% off your first order when you use code Confessions at checkout. That's 15% off your first order |
| 1:17.8 | at J-E-N-N-I-K-A-Y-N-E.com promo code Confessions. Let getting dressed be one less thing to worry about. |
| 1:29.8 | Lemonada. |
| 1:39.6 | I feel like everybody's in such a hurry to be successful. |
| 1:42.3 | When you're bootstrapped, you actually can't. |
| 1:44.0 | You have to be very slow. You have to be very slow. |
| 1:45.9 | You have to be very responsible. |
| 1:50.9 | Every single opportunity that comes across your plate, you need to make sure that it's profitable. |
... |
Transcript will be available on the free plan in 11 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Lemonada Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lemonada Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.