Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell

Confessions of a Female Founder with Meghan

Lemonada Media

Business

4.0 • 2.9K Ratings

🗓️ 20 May 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today’s episode, Meghan sits down with Cassandra Morales Thurswell, founder of the viral beauty brand Kitsch. They have an authentic conversation about turning a passion into a business—from Cassie’s early days handcrafting hair ties to building one of the largest self-funded, woman-owned beauty brands in the country. The two discuss how grit, intentional design, and a scrappy mindset were essential in transforming a humble start into a thriving global business. Follow Meghan @Meghan and Cassandra @CassandraThurswell on Instagram. Stay up to date with us @LemonadaMedia on X, Facebook, and Instagram. For a list of current sponsors and discount codes for this and every other Lemonada show, go to lemonadamedia.com/sponsors. Joining Lemonada Premium is a great way to support our shows and get bonus content. Subscribe today on Apple Podcasts, Spotify, or wherever you get your podcasts. Main Theme: “Crabbuckit” words and music by Kevin Deron Brereton (c) Universal Songs of Polygram Int., Inc. on behalf of Universal Music Publishing Canada (BMI) / 100% interest for the Territory. See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	As the co-founder of a fully remote company, I have the benefit of being able to hire people who live all over the country.
0:06.7	But that candidate search can be overwhelming.
0:09.3	That's where LinkedIn jobs comes to the rescue.
0:11.9	LinkedIn makes it easy to post your job for free, share it with your network, and get high-quality candidates all in one place.
0:18.5	LinkedIn even has a new feature to help you write job descriptions and then
0:21.7	quickly get your job in front of the right people with deep candidate insights. Find your next
0:26.6	great hire on LinkedIn. Post your job for free at LinkedIn.com slash female founder. That's
0:32.3	LinkedIn.com slash female founder to post your job for free. Terms and conditions apply. Spring is in full swing,
0:41.4	and I have been having so much fun updating my wardrobe thanks to Jenny Kane. Jenny Kane creates
0:46.4	classic elevated pieces that are perfect for every season. I love pops of bright color, and they
0:51.7	have this lemon pleated skirt that's in my cart right now.
0:58.1	Pair it with one of their simple tops and a crochet sun hat, and you are good to go.
1:01.6	Ginny cane pieces are great because you can dress them up or dress them down.
1:07.9	They transition flawlessly from grabbing coffee to heading into the office, to going out to dinner, or even just lounging on the couch.
1:11.7	Find your new spring uniform at Jenny Kane, and our listeners get 15% off your first order when you use code Confessions at checkout. That's 15% off your first order
1:17.8	at J-E-N-N-I-K-A-Y-N-E.com promo code Confessions. Let getting dressed be one less thing to worry about.
1:29.8	Lemonada.
1:39.6	I feel like everybody's in such a hurry to be successful.
1:42.3	When you're bootstrapped, you actually can't.
1:44.0	You have to be very slow. You have to be very slow.
1:45.9	You have to be very responsible.
1:50.9	Every single opportunity that comes across your plate, you need to make sure that it's profitable.
	...

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