Bootay Bag - A Community for Real Women by Real Women

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 November 2019

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Initially, Ellyette Gheno, Founder of Bootay Bag, started the brand on a whim. She didn't go to college and didn't have any education on starting a business which basically meant she had no fear. She more or less thought she would sign up a few friends and make a few bucks each month. What she didn't realize back then is that she had hit upon a frustration that "real women" had about how they bought panties and at what price. Thus was born an affordable everyday panty subscription box.

In Part 1 of this feature, Elly discusses Why women didn't want to support a brand like Victoria Secret, Why community is so important to her, Why user-based content is a priority, How she created the "shittiest" website ever, Why she was glad she was naive and fearless when she started the brand, What her biggest regret is and why she failed, What lesson she learned about testing new products, Why it's so important to be focused on the customer vs the market opportunity, Why you need to know what to focus on, and Why luck plays a part in success, and much, much more.

Join us while Ramon Vela interviews Elly in Part 1 of this episode and hear her share the inside story of a brand.

For more on Bootay Bag visit: https://bootaybag.com/

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Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:26.3	Thank you. And this is the story of a brand. This episode is brought to you by the great folks at Refersion.
0:30.3	Refersion manages, tracks, and grows your affiliate marketing program allowing you to stay
0:35.4	focus on building your brand.
0:37.6	With Refersion, you can recruit an infinite number of affiliates and influencers and analyze
0:42.6	data to best optimize your marketing strategy.
0:46.5	As an exclusive to my listeners, Refersion will knock off 18% of the cost of your annual
0:52.6	subscription plan.
0:53.8	So head to Refersion.com forward slash CF for a 14-day
0:59.4	free trial and experience advanced affiliate marketing made simple. Again, that's
1:05.8	reversion.com forward slash CF for a 14-day free trial.
1:13.1	Hey everyone, this is Ramon Vela, and this is another amazing episode of the story of a brand.
1:18.4	Today I have the CEO and founder of Butte Bag, Aliat Gano.
1:25.3	So thanks very much for being on the show. Yeah, of course.
1:29.8	Honored to be a part of it. Well, I appreciate it. We've had some great brands,
1:34.7	but I love listening to these entrepreneur stories and I was really taken by yours.
1:40.2	I read a little bit about, you know, some other interviews that you did, and I just,
1:46.1	I wanted to hear more. So, so why don't we start off by talent folks, just for who haven't
1:53.3	heard from you, can you start at a really high level or review what your company does, what your
1:57.9	brand does, and who you are.
	...

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