Ultimately, what's going to separate the businesses that win and lose over the long term is the relationships that they're able to create with the customer or potential customer.

Now, I touched on, you've got to be focused on connecting people's problems to solutions.

That solution isn't always to buy your product or service.

Sometimes it's just something they can do themselves. So my SEO blog, for example,

exploded in popularity simply because I was looking on forums and groups at what problems people were facing in the niche,

and then I published completely free content that helps people solve those problems.

That has allowed me to grow the blog a crazy rate, and it's a reason we're having this conversation right now.

Welcome to the Home Service Expert,

where each week Tommy chats with world-class entrepreneurs and experts in various fields,

like marketing, sales, hiring, and leadership,

to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service expert.

My name's Tommy Mello, and today I have Matthew Woodward visiting all the way from the UK.

He's a search engine optimization specialist.

He specialized in digital marketing, blogging. He's the director

since 2014 at a company called Search Logistics. And if you want to check more about him,

it's Matthew Woodward.co.uk. And he took sales from $3,000 per day to $60,000 per day

with a zero budget. He's built multi-million dollar brands,

and he speaks all over the world, Las Vegas, New York, London, Barcelona, Bangkok, Bali, Romania,

Costa Rica, and many more. He's won eight awards and published 243 tutorials. And today, our goal is to explain to you how important it is to own a website and actually

be found when people are searching for you, right?

...