Boost Hospitality Facebook Competition * Episode 6 S5E6

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 3 October 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Boost Hospitality Facebook Competition Season 5 Episode 6 In this episode, I am going to give you 3 options on how to pick a winner for your competition, and then I will end with the best way to get direct bookings on the back of this competition. The first option is to go to a website called fanpagekarma.com and insert the URL of your competition on Facebook. It will randomly choose a winner for you. If you choose this method, you should put in the T&C's that that is how you drew the winner. If you want to reward the people who entered the magic word and to get 2 names into the hat, then you can filter down the competition results by anyone that mentioned that in the comments. Just fill in the magic word and it will pick anyone who has mentioned the word as the winner. The second option takes a little bit more time and it includes a website called random.org. What you do is you tally up all of your likes and comments and all of the second chances. So let's say that number is 1000, you fill that in. Then random.org will give you a number between 1 and 1000 and then you open up the comments and the like box and you count down to the number it has been given to you and then when you get to it, you will have your winner. The third option, which is the most time consuming, is for you to write down all the names, likes, and second chances, or put it in an excel sheet and print it out. Cut the pieces of paper out and put them into a hat. And what you do, is you go live on Facebook and draw the winner out. What this will do, is that it will make your engagement go crazy. After you've got the winner, what you're going to do is set up the chatbot or your MailChimp to send an email out to announce that the winner has been announced on your Facebook page, and thank everyone for entering. Then give a consolation prize, such as 20% off or get the third night stay free when you book for 2 nights, etc. Try to think of something exclusive that is not out there. Don't forget to put in the fear of loss, saying it's only for the first 5 people, or the offer is only valid for the next week or so. This will turn a looker into a booker and you are more likely to get direct bookings than if you would just thank them on Facebook when the competition is over. To learn more and take part in the competition, go to: www.boostly.co.uk/Facebook

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the Boost Hospitality Podcast. My name is Mark Simpson and this is season five.
0:07.0	In this season I'm going to show you how to run the perfect Facebook competition.
0:13.0	I've been doing this training and this formula for the past three years now.
0:17.2	And every single time that I have run it within the Boosley community
0:21.2	that has had fantastic results. Hospital owners have increased their direct bookings.
0:25.6	They've gained over a thousand likes. That means more eyes are on their business and
0:29.9	there's more people talking about it online as well.
0:33.0	I'm going to show you the step by step day by day instructions on what you need to do to not only
0:38.7	run the perfect Facebook competition, but how you can get bookings on the back of it.
0:43.2	So all you need to do to take part, go to W.W.
0:46.5	Boostley. UK forward slash Facebook and I will send you step by step video
0:51.8	tutorials to back up the audio that I am going to send you, as well
0:55.6	as some bonus material. So it's W.W. dot Bousley. UK forward slash Facebook to join in.
1:05.0	Okay, we made it.
1:10.0	Congratulations.
1:11.0	It is Wednesday, October 3rd, and we are going to finish off this competition.
1:17.8	The first thing that I'm going to show you or explain to you is give you three options
1:22.4	on how to pick a winner of your competition.
1:25.6	And then I'm going to end with how you can make bookings, direct bookings on the back of it.
1:30.7	So when it comes to it you've got three options. Number one, if you
1:35.3	want to have the simplest way out, the easiest way of doing it, go to a website called
1:40.3	fanpage karma.com forward slash Facebook promotion,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Mark Simpson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Mark Simpson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.