Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com.

And that's Penn with a double N.

And here's the show.

Hello, creatives.

I'm Joanna Penn.

And this is episode number 68 of the podcast.

And it is Friday the 21st of April 2023 as I record this.

In today's show, I'm talking to Halima Catoon about how to get publicity for your book.

And yes, we are talking about press releases and getting attention from traditional media, as well as discussing

the question of is it worth it when pay-per-click advertising and other forms of direct methods

of marketing can be seen to be more productive in terms of actually selling books.

But Halima has some really good points about why publicity and PR and all of that

is good for authors. So that's coming up in the interview section.

In publishing and book marketing news, well, the Alliance of Independent Authors released the

results of the indie author income survey this week

of more than 2,000 authors involved found that self-publishing authors earn more than writers with

publishers. And indie author incomes are rising year on year, which is a good counter to the

doom and gloom spiraling downwards author income surveys we've heard

recently. So in 2022, the median income of primary income self-publishing authors was $12,749 US. Still not tons,

...