BONUS: You’re Probably Ignoring This Platform (and It’s Costing You!)

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 30 May 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What happens when Instagram expert Brock Johnson grills me about my favorite platform? A rapid-fire strategy session that turned into a full-blown Pinterest masterclass. Originally recorded for Brock’s podcast Build Your Tribe, this convo was too good not to share (listen to the original episode here!). In this conversation, we flipped roles: he asked the questions, I dished out the tactics, and the feedback was fire! We heard things like: “This reignited the fire, I’m jumping back into Pinterest!” and “Instagram is burning me out, and this is exactly what I needed.” If you’re tired of chasing trends and want your content to actually last, this BONUS crossover episode is for you. So if you’re burned out on Instagram, tired of chasing trends, or just curious how to get more mileage out of your content, this episode is your Pinterest crash course. And if you’re ready to learn more about Pinterest like right now, you missed my live masterclass but we’ve got it on demand for you, just head to http://www.teachmetopin.com! Listen to Brock’s podcast, Build Your Tribe: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031 Follow Brock on Instagram: https://www.instagram.com/brock11johnson Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Thanks to our Goal Digger Sponsors: Get $25 off your first purchase at http://therealreal.com/goaldigger. Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Transform your living space today with Cozey. Visit https://www.cozey.com: the home of possibilities, made easy. For a limited time, get $25 in Shippo credit when you spend your first $25. Claim your offer now at http://shippo.com/goaldigger! Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Transcript

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0:00.0	Thank you to Cozy for sponsoring the Gold Digger podcast. Transform your living space today with
0:06.4	Cozy.com. Visit Cozy.com, spelled C-O-Z-E-Y.com, the home of possibilities made easy.
0:15.3	This episode is brought to you by Shippo, your one-stop solution for shipping labels, helping small businesses save
0:22.0	up to 90% off retail rates. For a limited time, Shippo is offering listeners $25 in Shippo credit
0:28.6	when you spend your first $25. So shipping your first few packages is basically free.
0:34.7	Years ago, I ran a print giveaway for my wedding photography clients. Now,
0:38.3	this sounds simple. Send out a few framed photos as a thank you, but the response was wild.
0:43.8	I ended up sending out stacks of orders and handwritten notes and boxes were piling up on my kitchen
0:48.9	table. I essentially had no system. It was just me, some stamps, and a lot of stress. That is why I love
0:55.7	Shippo. It is designed for small businesses like mine. You can print shipping labels in batches,
1:01.2	track orders, manage returns, and sync with all your online stores from one clean dashboard.
1:06.5	And with access to discounted rates from USPS, UPS, UPS, and FedEx, plus a free starter plan when you only pay for what you ship, it makes fulfillment way less overwhelming.
1:17.4	Head on over to shipout.com slash gold digger and claim your spend 25 get 25 offer today.
1:23.2	That's shipboat.com slash gold digger.
1:28.0	Pinterest is not social media. and this is where the biggest disconnect is.
1:32.9	People often group Pinterest in the group of the TikToks and the Instagrams.
1:36.9	It's not a this or that.
1:38.7	It is a totally separate camp.
1:41.0	Pinterest is a search engine.
1:42.9	It is like a modern day pretty Google.
1:46.3	I'm Jenna Goetcher, your host of the Gold Digger podcast. I escape the corporate world at the
1:51.6	age of 23 with nothing more than a $300 camera from Craigslist and a dream. Now I'm running a
	...

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