What do you get when you combine simplified digital marketing, proven ROI strategies, and Metallica blasting from his headphones?

You get Rick Moll ready, of course.

So strap in, grab your bulletproof coffee, and get ready because this is the art of pay traffic.

Here's Rick.

Hey, what's up, my friends?

Rick Mulready here.

And I wanted to share a quick bonus episode with you today about the impending Facebook ad

targeting updates that are going to be rolling out on the platform here.

So it's been known for several months that Facebook is removing all the targeting that's related to third party data like Axiom, for example.

This means that all the behavioral targeting like household income, which has been kind of crap anyway, right?

Let's be honest.

Homebuyers, renters, people who are likely to move, car buyers, soccer moms, moms with kids between a certain age range,

all the purchase behavior targeting, all that targeting is going away.

Well, the time is upon us for you if you want to be reaching these audiences.

And if you want to be reaching these audiences, you need to be taking action now.

Because after August 15th, you won't be able to create any new ads with that targeting.

Now, anything that's running prior to August 15th will be kept running until October 1st.

So if you want to be reaching these audiences, if these audiences are important to you,

here's a strategy that you can do to be able to build up some custom audiences of those people,

of whatever targeting audiences that are important to you that are going away.

You can build up some custom audiences to use beyond August 15th and October 1st.

So here's what that quick strategy is. You want to be able to

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