Hey friends, it's your host, Ellen Yin. Welcome back to another bonus episode of

Cubicle to CEO, the podcast where we ask successful founders, the business questions you

can't Google. We are now on bonus episode 47, which means for 47 Wednesdays, we have come together for an extra

episode on the pod.

In case you are a newer listener, you may not realize that prior to 2023, we were a once-a-week

show.

So on Mondays, when we air our case study guest interviews. That's what we've had for all of the years

of our podcast until 2023 when I decided to run this big experiment and challenge myself to

publishing two episodes a week for you all on this show. And I am proud to say we have not missed

a week yet. And trust me, there have been

some weeks when it's been hard to put out this much content at this frequency with everything

else we have going on in the business. But I am really, really proud of myself, of our podcast

producer, Sabrina, for sticking it out. And as we near the end of this year,

I kind of wanted to bring you behind the scenes of what our plan is for 2024 with our bonus

episodes. So like I said, I started this twice a week cadence as a test as an experiment to

see how it would impact our listenership, would it grow our show,

are people interested in a more frequent episode release, all of these unanswered questions,

right? And I think I can say, sitting here at 47 weeks now of doing this, that unequivocably,

it's definitely grown our show. I think this is actually true across most podcasts who have chosen to up their frequency of content that if you

publish more content, naturally there are more opportunities for people to find your show

and to listen in and to binge listen to your catalog. So we've definitely seen an increase in listeners

and an increase in listen time over the past year with our more frequent cadence. We knew kind of

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