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We're talking to two of the four owners, four good buddies who created turtlebox audio.com.

Our conversation completed during the show, or was not completed during the show, we ran out of time.

It's like Bum Phillips used to say about the Oilers when they lost. We didn't lose. show we ran out of time it's like bum phillips used to say about the oilers when they lost we didn't lose we just ran out of time so i wanted to continue the

conversation i think it's a great story in addition to a product i like a story you know i'm i'm

reminded of the old ed sable uh anecdote he told and he said about NFL films. The reason NFL

films became so powerful and the NFL really grew as a big result of what he did. And he

used to say, my rule is tell me a fact and I'll learn it, tell me the truth and I'll believe it,

but tell me a story and it'll live in my heart forever. I love Apple products, just as Rush

Limbaugh did, but I really loved the story of Wozniak and Jobs and Portland and a dream and stolen cable box or state stock

boxes that would create stolen cable TV and building and nobody believing and

Steve Jobs gets pushed out and he goes out from and starts the Lisa and then he goes

to Pixar and then he comes back for a dollar a year to help this

idiot from Pepsi, who he recruited there and said, do you want to sell sugar water for the rest of

your life? And then he ends up replacing him and builds the largest company in the world.

It's a great story. It's bigger than the products, and that's really saying something.

And the profitability followed as a result of it.

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