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Wild Ideas Worth Living

Bonus: The KEEN Effect

Wild Ideas Worth Living

REI Co-op

Rei, Writing, Trailrunning, Mountaineering, Author, Sailing, Girlboss, Sports, Environmentalism, Lifestyle, Health, Entrepreneurship, Snowboarding, Paddle, Activelifestyle, Outdoorsports, Rockclimbing, Health & Fitness, Running, Surfing, Inspiration, Athlete, Skiing, Nutrition, Vegan, Alternativelifestyle, Watersports, Podcast, Camping, Climbing, Yoga, Travel, Society & Culture, Snowsports, Places & Travel, Cycling, Backpacking, Fitness, Adventure, Wilderness, Endurancesports, Wildideas, Outdoors, Sup, Womensadventure

4.71.3K Ratings

🗓️ 20 July 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

In this bonus episode you'll learn about the KEEN Effect: making shoes to make a difference — from access and inclusion to creating a lighter footprint on the planet.

Transcript

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0:00.0

As someone who started her career in footwear at Vans, the shoe company, I'm a total

0:12.5

shoe nerd.

0:13.5

I pay a lot of attention to what I put on my feet.

0:16.3

I don't want to be that person who wears bad flip flops on a steep trail or whose tennis

0:21.0

shoes get totally soaked on a camping trip.

0:24.1

That totally stinks.

0:25.8

That's why it's important to invest in a good pair of shoes to bring on your outdoor

0:29.7

adventures.

0:31.4

About 10 years ago, I went on a stand-up paddling trip in the Amazon.

0:35.8

There are a lot of dangerous creatures, underfoot in the rainforest, and I needed a thick

0:40.8

shoe to protect my feet.

0:43.0

But I also needed something that could survive getting wet for like a week straight.

0:48.0

So I decided to invest in a pair of jeans, and I was so happy I did.

0:52.4

They were comfortable, durable, and secure on my feet.

0:56.2

On that trip, the company has come out with some newer designs, and they've also done

0:59.7

a ton of work to reduce the environmental impact of making those shoes.

1:04.8

So in this bonus episode, brought to you by Keene, you'll hear more about this awesome

1:09.0

company and the work they're doing to change the way but where it's made.

1:13.6

I'm Shelby Stanger, and this is Wild Ideas worth living.

1:21.6

When you think of Keene, you probably think of their iconic sandals, the ones with

1:26.0

bungee cord straps and big rubber toe caps.

1:29.3

When they first came out, tons of people bought them.

...

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