Welcome to another weekend bonus episode of the Tech Mem Ride Home. I'm Brian McCullough.

I couldn't tell you the amount of times over the last two years of this show that I've quoted pieces

from Alex Cantrowitz on this podcast hundreds of times easy. Alex is the

senior tech reporter at Buzzfeed News and while I don't have favorite people

to quote from on the show or at least I shouldn't anyway, the sheer number of times I quote from

someone should tell you something about the amount of news that they break

The insights that they have into the tech industry and Alex frankly is among the best

Alex also has an amazing new book out called Always Day One, how the

Tech Titans plan to stay on top forever. We talk about that book today and as I said yesterday it's not only an amazing breakdown of the cultural DNA of each of the tech giants

But it's also a useful playbook to their success a way to understand how they do what they do and why they win

more often than not. It's an amazing book and anyone who listens to this show

everyday will find it useful in informing the competitive analysis that we always

engage in.

Please enjoy.

So on this podcast, kind of I've joked before that what we end up doing a lot of times, it's like

psycho analyzing the big tech companies, you know, kind of to see why they are the way they are like trying to understand not only why they

been so successful like you do in this book but also just to understand how they tick you know

and so it's, I really love this book because, you know, you pick, you know, five of the big tech

behemus, but in the aid of of I know you were trying to analyze how they've been

so successful but I feel like you also put them on the couch in a lot of ways to

understand why they do what they do. I'm curious, did you set out to try to understand them better

or were you trying to like reverse engineer how they work? What was your goal?

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