When you go back, you take a look at what had to happen in order for these tariffs to come through.

Because keep in mind, we have a free trade agreement with Mexico and Canada.

This should not be allowed to happen.

But there is language in the USMCA that says,

when you are facing a national emergency,

you can put tariffs in place on a temporary basis.

One of the first executive orders that Trump signed

on January 20th was declaring an emergency

around fentanyl and the migration crisis.

And so that was the first kind of domino that fell.

This appears to have been something that was always the plan, and I would be surprised if it's something that only happens for a weekend and then is rolled back. The reality is that this is going to hurt the American consumer. It's going to hurt the Republican base dramatically. But I think what they're gambling on is that the pain will be so much worse

on the other side of the border than in the U.S. border, and it'll happen there sooner. They'll get

what they want before it actually comes through. So I can imagine a situation where these

tariffs threats are always kind of extended a month out, two months out, six months out,

and more and more things are happening until they become appeased with what they need.

What's the deal with these tariffs? I don't know, but the implications are going to be massive.

So I wanted to record a podcast today with Aaron Alpeter, who's a supply chain expert, he's

scaled a bunch of supply chain companies, just to kind of get us all on the same page.

What does it mean if you're a brand based in the U.S.? What does it mean if you're a brand based in the U.S.?

What does it mean if you're a brand based in Canada, Mexico, China, if you source ingredients from one of

these places, if you copac in one of these places. So honestly, things are changing so fast,

this might even be outdated within a day or two. We know, for example, since our recording earlier

...