Bonus - Startup CPG's BIG Plans for 2024
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 1 February 2024
⏱️ 39 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
Join Daniel Scharff and Startup CPG Director of Marketing & Community, Patricia Menegoto, chatting about all the exciting initiatives and events shaping the future of our community.
From the upcoming Shelfie Awards to a booth giveaway for female founders they delve into the first dedicated section for Startup CPG at Expo West, the first ever Swag Fashion shows, happy hours with the TikTok Shop team, partnerships with industry leaders like RangeMe, and plans for empowering BIPOC brands through microgrants. Additionally, there's a Q&A session with a Shark Tank casting supervisor, a partnership with Summit Series for networking and vacation opportunities, and plans for a cruise partnership and CPG happy hours at sea.
As a bonus, Patricia shares a vibrant reflection of the enthusiasm and commitment to supporting emerging CPG brands within the Startup CPG community.
Listen in as Patricia shares about:
- RangeMe Partnership and Startup CPG Collection
- Micro Grants for BIPOC Brands
- Startup CPG Swag Fashion Show
- Shelfie Awards
- Expo West Booth Giveaway with Sato
- Social Media and Healthy Lifestyle
- Engaging with Retailers
- Slack Channel Moderation
- Newtopia Now Event
Episode Links:
Patricia’s Website
Paticia’s LinkedIn
Patricia’s Instagram
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Strategy Maven Agency Link:
- Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup |
| 1:17.3 | CPG to get $600 of free design credits. Applications will be launched soon. |
| 1:33.3 | So just make sure that you apply if you don't have a booth at Expo West. |
| 1:37.3 | So these opportunities for brands that do not have a booth. |
| 1:40.3 | So you're going to be announcing in Slack and email soon. |
| 1:51.3 | Hello, everybody. Welcome to the podcast. I am Daniel Sharf, your host. Today we've got a special little bonus episode. And the reason for it is I just wanted to tell everybody about all of the |
| 1:55.4 | incredible stuff that we have coming up over the next three to six months. I've been working hard |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.