One of the things I talk about in my book, Perennial Cellar, is that you want to be as direct

with your audience as possible, like cut out as many middlemen as possible, which is obviously one of the problems with publishing, right? People sell a book to a publisher, the publisher sells a book to a bookstore, and then eventually somebody has the interaction with the customer, but it's not the person who made the thing. That's one of the best decisions we made here at Daily Stoak. We make stuff and we sell it directly to you. And we have been using Shopify

since the very beginning. Maybe 2026 will be the year that you launch your business, the year

you become an entrepreneur, a founder, a maker, a creator, someone with a direct relationship with your

audience. Shopify gives you everything you need to sell online and in person. We also use Shopify

as the POS at the Painted Porch bookstore. Millions of entrepreneurs have already done this

because Shopify gives you all the tools you need to easily build your dream

store. You can choose from hundreds of templates and they even have a bunch of awesome AI tools

to help you write product descriptions and headlines and all this stuff. In 2026, stop waiting

and start selling with Shopify. Sign up for a one pound per month trial and start selling today at Shopify.com.

dot UK slash stoic.

Go to Shopify.com.

dot UK slash stoic.

Hear your first.

This year was Shopify by your side.

Welcome to the Daily Stoic podcast,

where each day we bring you a stoic-inspired meditation

designed to help you find strength and insight and wisdom into everyday life.

Each one of these episodes is based on the 2,000-year-old philosophy that has guided some of

history's greatest men and women to help you learn from them, to follow in their example, and to start your day off

with a little dose of courage and discipline and justice and wisdom.

For more, visit daily stoic.com. What do you think the difference between self-awareness is and self-consciousness?

...