Hello, Matthew here from the Conspirituality Podcast Team.

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Four seasons resort and residences, Whistler, looms over the northwest corner of Garibaldi

provincial park.

Smoke rises from the hotel's thermal pools, dissipating into an aqua-white skyline

as thick snowflakes cascade from the ether.

With squeaky sneakers I trudge into the lobby, yoga mats strap to my back.

Roughly a hundred instructors from North America, Europe and Australia have converged on this

Canadian lodge for an ambassador summit sponsored by the multi-billion dollar apparel company

Lulu Lemon.

With humble origins constructing durable yoga pants, of course creation mythologies must

appear unpretentious.

The company became synonymous with yoga couture, the q-tip of cotton swabs, the rollerblades

of inline skating, the Google search engines.

The month is April 2011, shortly before Lulu Lemon's founder Chip Wilson received a public

trouncing for his not so subtle insinuation that not all bodies are built for his company's

pants.

As he put it, the thing is that women will wear seatbelts that don't work, or though

wear a purse that doesn't work, or quite frankly, some women's bodies just don't work for it.

...