We were first ideating this, praying, thinking, I wonder if Andrew Huberman would ever

consider doing a collaboration with us at Goop Kitchen.

The first thing I thought of was the chili because of the density of protein, some kidney

beans but not overly starchy.

I love the chili.

It's spectacular. The meat to bean ratio in chili is crucial.

Yes. Yes. How many times have I fucked up the meat to bean ratio and ruined everyone's night?

My wife, me, the cats, the puppy, all victims to an improper meat-to-being ratio in our fucking turkey chili,

especially, especially when the density of protein is off.

So here it is. Holy cow. This is the first product I've ever launched. I've been working on this for over a year.

I didn't do it alone. This is the coolest

part. I partnered with world renowned experts in medicine, in nutrition, in scientific innovation.

I'm talking your favorite experts from the Mel Robbins podcast because here's what the experts

on the Mel Robbins podcast taught here's what the experts on the Mel

Robbins podcast taught me. Protein isn't just for building muscles in the gym. Protein is the fuel

that you need to live a healthy life. About a year ago, I started prioritizing, you know, complete

protein, which is the protein that has all the amino acids that you need. And I was shocked

at how hard it is to get the amount of protein that all the experts are recommending. Well, Mel,

that's because you're not picking foods with the right density of protein. Is there a reason you

didn't launch your new guava protein shot with Andrew Huberman? It's been a long week.

The first full week of 2026 and my feed is filled with the Huberman Lab Goop crossover. No one

asked for except apparently Gwyneth prayed for. And then you have self-help plagiarist Mel Robbins making up a protein problem.

...