B-b-b-bonus episode fire nation with Russell Brunson. Yes, you heard it right. We're gonna be having a blast today and we have an incredible offer.

You're gonna be to get your hands on a Freedom Journal or Mastery Journal of your choice. I'm talking the hard cover and this is a limited time option.

So you definitely want to stick around for this. And if you don't know this yet for 13 years now, Russell's been starting and scaling companies online.

He is a bestselling author, founder of a software company, ClickFunnels, a coaching company, dotcom secrets. And it's one of the top super affiliates in the world.

Today we are going to chat at what I am dubbing the must read book of 2017, which is Experts Secrets and a Quick Side Note Fire Nation. I've never done this before.

This is truly your first time, but I am gifting you your choice of the freedom or mastery journal, the hard cover when you invest $8 in the physical copy of expert secrets. You're also gonna get your choice of one of those journals shipped to your door.

So for $8 total, you're gonna get the physical copy of expert secrets and either the mastery or freedom journal. This is for USA residents. If you're non USA, no worries. I got you covered. I'm gonna gift you your choice of the complete digital pack of either journal.

Plus you're gonna get that physical copy of expert secrets arriving at your door just for shipping. So pretty awesome stuff. And what and what do you have to do? You just have to go to eofire.com slash expert eofire.com slash expert.

And again, this is a limited time offer. But Russell, I want to kind of pass this over to you again. I just kind of gave you the intro of who you are. I mean, this is not your first row. This is your first time on eofire. My audience does know you. So let's just jump into the goods.

Because this is just a bonus episode. Just gonna have some fun today. Why the heck did you write expert secrets? Because I remember talking to you, man. This is like not even on a live show. Just you and me on the side. And you're like, dude, I'm never writing a book again. That was after dot com secrets. What happened?

Yeah, it's funny. I writing books. As you know, now you're in the middle of yours. Right? Yes. It's not an easy process at all. And some people are like the lifetime authors. And that's what they do. But like for me, I'm running a company. I got my wife, my five kids. There's lots of happening. And it's just like that. I don't. I just couldn't do that. Right. But then it's funny. When the first book launched is out at the same time that we launched click funnels. And the dot com secrets book was about that about funnels and structuring how you do that. And and then people started using software and they started building funnels. And it's

been it was fun. Like the last three years or so, like watching I feel like the entire entrepreneurial community is getting really good at understanding funnels and building funnels and things are really good from there. But a lot of people are still struggling. And you know, as the owner of click funnels, I have this unique chance to look in and watch as as of today, we got 37,000 active members and watch like everyone building funnels. Right. I see that who are the people that are crushing it? Who's struggling? And as I'm watching like all these people that are that are that are doing really, really well. And what's interesting is that they're in

a ton of different industries like you think like they're all personal development gurus, but know that I all sorts of different industries. The one commonality between almost every single one of those those people that were killing it was they they there was an expert in that business that was like the face of it. They were communicating with their audience. They were telling stories. They were doing webbing on webinars. They were there's there's this stuff happening. And the ones that were struggling. They weren't they were hiding behind a brand or behind a product or behind whatever. And it was like, they have like if people realize that that's the like that's the

bench, and that's the missing pieces is understanding that like there needs to be that expert that that person in the business that people connect with and relate to. And that's what that with the drives not just not just initial sales. I mean, you know as well as anyone like it's not that hard to make the first sale. Right. You can do that with some slick copy and some you know whatever. But like to get people to come and buy from you over and over and over again. Like it's that connection they have with somebody. I mean, the reason why people love you the reason you've been able to do 1700 episodes. It's not because of all the people you're interviewing like it's because of you like people connect with you.

And that's that's the biggest thing is and I saw that people were missing that. And so I kind of decided to start this journey of like let me show how that works and how we're doing it. How people in our community are doing it. And having the biggest results because when you have that that expert that that that personality people can connect with. That's how you build a real company that lasts.

Well, I think you're right Russell. I think it's so important that you need to be you. So when I read your tagline and I see it's the underground playbook for creating a mass movement of people who will pay for your advice.

I know immediately some people going to be like, well, that's not me and that's never going to be me because I'm a quote unquote introverts. And let's be honest here. I mean, there's a lot of incredibly successful introverts.

In fact, I'm talking to one right now. I mean, Russell, you're self proclaimed introverts. Let's talk to us about how even if you are an introvert, you can still do this thing, creating a mass movement of people who will pay for your advice.

Yeah, I think it's funny. A lot of people may hear that that term expert. The first thing they say is like, that's not me that that's not my you know, I'm not an expert. And and I don't want people to just count that because, you know, when I got started in this. And I know a lot of people it's it's like initially you're going on this journey trying to figure something out for yourself, right.

For me, it was like trying to figure out how to self stuff and how to market and like I started this journey

And I got passionate and geeked out and was like so much fun and then eventually like

Like there's this time in our lives as as as a person like we can keep learning and studying and reading books and all kind of stuff

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