The following is a sponsored episode.

Hey everyone, welcome back to the show.

Today I'm so excited to introduce you to Stephanie Paradiso, who I was just

fan-girling all over Stephanie's visuals that she has on her sales pages like this woman

is an absolute creative and launch

genius. So Stephanie, so glad to have you here. Thank you so much. I'm so excited to be here.

We are here today with a timely topic, I think for a lot of our listeners. Obviously, by the time

this airs, we're just a few weeks away from one of the biggest sales weekends of our entire calendar year, Black Friday, Cyber Monday.

And you are so good at helping service providers especially have an explosive Q4 with a really

big Black Friday Cyber Monday weekend.

So I want to dig into all the ways that we can be marketing smarter, not harder during

this crucial time of year. But before we get into that, I just would love for you to

quickly introduce yourself to our listeners who may be discovering you for the first time.

Sure. I'm Steph Paradis. So I am a certified digital marketing strategist and I'm also the founder

of Inspired Social Collective, a marketing agency based out of Southwest Florida. I'm not from

Southwest Florida originally. I'm a New Yorker through and through. I grew up on Long Island.

I moved here about two years ago. And you could probably hear that in my voice as we start

talking. But like most marketers,

my journey to actually being a marketer is not linear. I don't think anybody, like when they're a

kid, says, I want to be a digital marketer when I grow up and get older. So it was never something

on my radar. And funny enough, my oldest daughter, she's seven,

she's going to have a parade in school in a few weeks for Halloween where they dress up as what

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