BONUS: Pentagram's Michael Bierut on #ItsARealMother

The Longest Shortest Time

Hillary Frank | Realm

Health & Fitness, Sexuality, Parenting, Kids & Family

4.8 • 4.2K Ratings

🗓️ 20 November 2017

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Our #ItsARealMother campaign was made by Pentagram, the world's largest independent design firm. Mastermind Michael Bierut tells us why he wanted to work on the project, bad ideas along the way, and how the series is making him rethink his own approach as a boss. See our video and find out how you can help at itsarealmother.com. And share YOUR stories using #itsarealmother.

Transcript

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0:00.0	Longest shortest time is brought to you by NVTA.
0:02.6	Your genes can tell you if you're 12% French or 6% Italian.
0:06.4	They can also tell you a lot about your future health.
0:08.6	When you take an NVTA genetic test,
0:10.5	they search for meaningful health information,
0:12.5	like whether you're at an increased risk for inherited cancer or heart disease.
0:16.8	Based on your results,
0:18.0	you may be able to take steps to potentially lower that risk.
0:21.0	Learn more by visiting NVTA.com.
0:23.8	That's i-n-v-i-t-a-e- dot com.
0:30.8	Hey everyone, it's Hillary here with a special,
0:33.3	extra mini episode.
0:35.2	We've been hearing from so many of you about how excited you are
0:39.0	that we're covering the topic of discrimination against working moms.
0:42.8	In our series, it's a real mother.
0:45.6	And when we started working on the series,
0:47.6	before it even had a name,
0:49.4	we thought working moms really need a rebrand.
0:53.6	So we reached out to the world's largest independent design firm,
0:57.3	Penogram, and we asked them to help us out.
1:00.8	And they made the video that so many of you have been sharing.
1:04.5	Thank you so much for doing that.
	...

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