BONUS: Now’s the Moment! LPGA Golfers Amy Alcott & Stacy Lewis 4/24/25

Squawk Pod

CNBC

Business News, Investing, Business, News

4 • 494 Ratings

🗓️ 24 April 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ahead of the Chevron Championship in Houston, Becky Quick sits down with LPGA golfers Amy Alcott and Stacy Lewis. Alcott, a hall of famer and Chevron Champion, reflects on the history of fandom for women’s sports and the current momentum for sponsorships and viewership. Lewis, a competitor in the Chevron this week, explains golfing strategy off the green; for the athletes and fans of women’s sports, the time is now for investment and publicity. To watch Stacy Lewis and her competitors at the Chevron this week, tune into NBC or Peacock. Amy Alcott & Stacy Lewis - 6:06 In this episode: Becky Quick, @BeckyQuick Joe Kernen, @JoeSquawk Andrew Ross Sorkin, @andrewrsorkin Katie Kramer, @Kramer_Katie

Transcript

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0:00.0	I hit the biggest put of my life once with my eyes closed in Jamaica.
0:08.6	Why? Why did you close your eyes? Because I was so nervous.
0:11.3	Hall of Fame golfer Amy Alcott in this special bonus episode of Squawk Pod, ahead of the Chevron Championship in Houston.
0:18.4	Becky Quick talks all things women's sports. After all this talk
0:22.3	about women's sports for so long, this feels like a moment where viewership is up and as a result,
0:27.0	sponsorship dollars are up. A past tournament champion, Alcott says, the moment is now for female
0:33.1	athletes. If you can't market and sell women's sports now, you'll never be able to.
0:39.7	How today's fandom compares to her own experience. There seemed to be embracing it more than
0:44.8	they did, and you know, when I was playing it in the 70s and 80s. Plus LPGA athlete and
0:50.6	competitor this weekend in the Chevron, Stacey Lewis. We're 75 years in of the LPGA, which is pretty amazing.
0:57.3	I mean, not a lot of people know that.
0:58.6	We're the longest running professional women's sports league, you know.
1:01.4	The tournament is decades old, and the prize money has gone way up,
1:05.2	from under a million dollars a few years ago to almost eight million today.
1:09.4	Okay, we've gotten these great purses. Now we've got to
1:12.0	increase the exposure. We've got to get more people watching us. We've got to get more people at
1:15.8	the tournaments. I'm CNBC producer Katie Kramer. Squawk Pod from the Chevron in Houston
1:21.1	begins right now. This week marks the start of the Chevron Championship, the first event on the LPGA tour.
1:35.3	Ahead of the first tee-off in Houston was the Chevron Leadership Initiative's commission champions of women in sports event.
1:42.2	Now, that's a mouthful, but it was a star-studded morning that
1:45.0	celebrated women in sports and the business opportunities for them. And our own Becky Quick,
1:50.4	and me too, got to go. Of course, squawk anchors Andrew Ross Sorkin and Joe Kernan couldn't miss out
	...

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