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Cubicle to CEO

Bonus: Marketing Advice Experts Should Ignore

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0580 Ratings

🗓️ 16 July 2025

⏱️ 30 minutes

🧾️ Download transcript

Summary

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠ The most qualified expert doesn’t always get the client — the best communicator does. That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle’s built a reputation for transforming experts into go-to authorities. She’s the founder of Communication Rebel and The Expert Up Club, and in this episode, she’s breaking down why mainstream marketing advice doesn’t work for experts — and what to do instead. Inside, you’ll learn: The #1 messaging mistake most expert business owners make Why creators and experts shouldn’t market the same way Why your messaging doesn’t need to be relatable if its relevant If you’re sick of throwing spaghetti at the wall and ready for messaging that actually matches your level of expertise, this conversation is your blueprint. Connect with Michelle: Market Like an Expert - https://drmichellemazur.com/cubicle  The Expert Up Club - https://expertup.club LinkedIn: https://www.linkedin.com/in/drmichellemazur/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The following is a sponsored episode.

0:09.1

Hey, everyone, welcome back to the show. Today, I'm joined by Michelle Mazur. And we are going

0:15.5

to be getting into all things messaging, communication to make sure your marketing actually hits.

0:22.2

If you're tired of watching flashier folks with half your skills, book the clients you should

0:26.3

have, Dr. Michelle Mazur is a messaging expert with a PhD.

0:31.2

Yes, legitimate in communication.

0:34.2

And she's also the founder of communication rebel and the expert up club.

0:38.4

She helps brilliant season business owners clarify what the heck to say in their marketing.

0:42.9

So it finally works without selling out or burning out.

0:47.4

And Michelle's all about trust building messaging that turns expertise into demand and

0:52.4

makes you the obvious choice in your industry. So I'm

0:55.1

super, super excited to have her here today. Welcome, Michelle. Thank you, Ellen. I am thrilled to be

1:01.2

with you. Thrill to be here. And you're also a fellow podcaster. So by the way, make marketing

1:06.5

suck less. I am obsessed with the name of your show. Definitely make sure you add it to your

1:12.6

listening rotation. So right after you finish this episode, go subscribe to hers. We'll make

1:16.8

sure it's linked below. But that's such a great preview into how you are really great with

1:22.8

messaging that just sticks in your brain. Yeah. Yeah. And I came up with it because I was really tired of how people are always telling you

1:30.9

marketing should be easy.

1:32.5

And I knew the experience of my clients was it's anything but easy.

1:37.0

It was like the soul-sucking experience that felt like it was a waste of time.

1:42.4

But everybody's like, it's so easy.

2:02.8

Right. But hey, it's a necessity in any business. So I love that you recognize, you honor that it's okay to feel those feelings. But it's like, hey, if you're going to do it anyways, let's make it suck less. So, yes. Great, great positioning. So speaking of that, you are here to help expert business owners market differently.

...

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