Bonus: In-person Clinic to Online Clicks: The “Sexy Niche” That Built a $1.6M Personal Brand Without 10K Followers

Cubicle to CEO

Ellen Yin

Marketing, Entrepreneurship, Business

5.0 • 580 Ratings

🗓️ 13 August 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it. In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.) With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved that audience size isn’t everything when it comes to building a brand that converts. Today she breaks down: Why most service providers flop when they try to bring their in-person niche online What a “sexy niche” actually is (and why it matters more than your follower count) All of the revenue streams that make up her personal brand If you’re building a business both offline and online, this episode will show you what actually moves the needle—without starting from scratch. Connect with Lauryn: The Sexy Niche Checklist: www.sheslayspodcast.com/niche http://sheslayspodcast.com/ IG: @sheslays_theday Ellen's episode of She Slays the Day: https://podcasts.apple.com/us/podcast/257-elevate-your-influence-a-content-creators/id1462485522?i=1000653099907 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The following is a sponsored episode.
0:08.7	Hey everyone.
0:09.7	Welcome back to the show.
0:10.7	Today I'm joined by my friend Dr.
0:13.1	Lauren B.
0:14.2	I'm so excited for you guys to meet her.
0:16.6	Lauren is someone who I originally met, I think, through your podcast.
0:23.2	Yeah, I was on my podcast.
0:24.5	Yeah, I was on her show.
0:25.9	So if you want to listen to that, we'll link it below.
0:28.0	But she's incredible.
0:29.2	She's built a brick and mortar chiropractic clinic to seven figures, but then realize
0:34.1	that constantly chasing new patients wasn't the freedom she signed up for.
0:37.9	So she launched a podcast that hit over 1,000 downloads in its first week.
0:42.7	We got to hear the secrets of that in this conversation.
0:45.5	And she turned it into a powerful personal brand that's brought in over $1.25 million online,
0:51.6	all with less than 10,000 followers.
0:53.7	So this conversation is going to be really
0:55.7	inspiring to you if you feel in any way held back by the size of your audience. And now
1:00.3	Lauren helps other service-based entrepreneurs break free from the one-on-one grind and build
1:05.0	monetizable online brands rooted in clarity, confidence, and purpose. Outside of business,
1:10.7	Lauren's grown her wealth
	...

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