Bonus: How To Protect Your Business Before, During, and After Divorce
Cubicle to CEO
Ellen Yin
5.0 • 580 Ratings
🗓️ 11 June 2025
⏱️ 35 minutes
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| 0:00.0 | The following is a sponsored episode. |
| 0:08.6 | Hey everyone, welcome back to the show. |
| 0:10.7 | Today I'm joined by my friend Alicia Martinez, founder and chief financial advisor, I guess we would call you, of DiyeFi Advisory, which is a financial firm built for |
| 0:24.5 | women by women. Alicia and I met, oh, I don't know now years ago, I think, in Salem, |
| 0:30.4 | Oregon where we're both based. And just she quickly became a friend and is someone that I |
| 0:35.7 | respect so deeply for how much she values her |
| 0:39.3 | clients and the intentional ways in which she works with them. So anyways, Alicia, |
| 0:43.9 | welcome to the show. Thank you. I'm very excited to be here. Super excited. And the topic at hand |
| 0:49.7 | today, you all, is so important. I was telling Alicia before we hit record that regardless of what your |
| 0:56.2 | current relationship status is, I think it's so important for us as women and knowing that the |
| 1:01.6 | vast majority of our listeners are women, the fact that we own businesses, which are real, |
| 1:07.5 | not only income producer, but a real asset, right? |
| 1:16.9 | Knowing how to best protect ourselves should anything change in our relationship status. |
| 1:21.2 | So for those of you who are married or those of you who have recently gone through divorce, |
| 1:26.0 | this episode, I think, is going to be so essential for you in terms of just smart, |
| 1:28.9 | strategic planning for your financial future. |
| 1:32.7 | And I know, Alicia, and I would love to hear your thoughts on this too. |
| 1:37.1 | I even just in the last two years, I've known quite a few friends who have actually, |
| 1:40.3 | unfortunately, gone through divorces in their life. |
| 1:41.8 | And they are business owners. And so this has really upended their financial picture. So |
| 1:45.4 | before we even get into the weeds of this entire topic, I would love to hear like, why was this |
| 1:52.0 | important to you to chat about on our podcast today? So if you can believe it, I have over |
... |
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