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Cubicle to CEO

Bonus: How To Protect Your Business Before, During, and After Divorce

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0580 Ratings

🗓️ 11 June 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends? Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception. Inside, she breaks down: How your state’s laws can directly impact what you walk away with Pre-nup perspective shifts Proactive steps to protect your business before, during, and after divorce If you're a founder, partner, or solo entrepreneur — this episode could save you more than just money. Connect with Alicia: https://difiadvisory.com Alicia's blog: https://difiadvisory.com/blog/ https://www.facebook.com/DiFiAdvisory/ https://linkedin.com/company/difiadvisory IG: @DiFiAdvisory Ellen's pre-nup episode: https://open.spotify.com/episode/72181mfJDYFJUrqSTZQPWp?si=1XicP7PDRsCqS_aNEVNP8Q Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin⁠⁠⁠ & ⁠⁠⁠@cubicletoceo⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The following is a sponsored episode.

0:08.6

Hey everyone, welcome back to the show.

0:10.7

Today I'm joined by my friend Alicia Martinez, founder and chief financial advisor, I guess we would call you, of DiyeFi Advisory, which is a financial firm built for

0:24.5

women by women. Alicia and I met, oh, I don't know now years ago, I think, in Salem,

0:30.4

Oregon where we're both based. And just she quickly became a friend and is someone that I

0:35.7

respect so deeply for how much she values her

0:39.3

clients and the intentional ways in which she works with them. So anyways, Alicia,

0:43.9

welcome to the show. Thank you. I'm very excited to be here. Super excited. And the topic at hand

0:49.7

today, you all, is so important. I was telling Alicia before we hit record that regardless of what your

0:56.2

current relationship status is, I think it's so important for us as women and knowing that the

1:01.6

vast majority of our listeners are women, the fact that we own businesses, which are real,

1:07.5

not only income producer, but a real asset, right?

1:16.9

Knowing how to best protect ourselves should anything change in our relationship status.

1:21.2

So for those of you who are married or those of you who have recently gone through divorce,

1:26.0

this episode, I think, is going to be so essential for you in terms of just smart,

1:28.9

strategic planning for your financial future.

1:32.7

And I know, Alicia, and I would love to hear your thoughts on this too.

1:37.1

I even just in the last two years, I've known quite a few friends who have actually,

1:40.3

unfortunately, gone through divorces in their life.

1:41.8

And they are business owners. And so this has really upended their financial picture. So

1:45.4

before we even get into the weeds of this entire topic, I would love to hear like, why was this

1:52.0

important to you to chat about on our podcast today? So if you can believe it, I have over

...

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