Bonus: How Much IG Paid Me In 2022 With 29K Followers

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 15 February 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

YouTube version dropping soon! Subscribe now to be notified: youtube.com/@cubicletoceo Binge all our previous quarterly income reports: https://ellenyin.com/incomereportAccess the transcript of this episode HERE: https://docs.google.com/document/d/168BXxmgrsD12kbTHpGJzoWO79_uA4YZHjfbTPqHIyFE/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, welcome back to another bonus episode of Cubicle to CEO, the podcast where we ask
0:11.1	top entrepreneurs, the business questions you can't Google. I'm your host, Ellen Yin,
0:16.0	and today I will be answering the question, how much did Instagram pay me as a creator in 2022 with 29,000
0:23.5	followers? Now, this is a trend that I've actually seen across YouTube mostly, and I love seeing
0:30.2	other creators share exactly how much different platforms are paying them. I think anything that adds
0:35.5	to the conversation around pay transparency is so crucial. So I wanted to participate in that. I think anything that adds to the conversation around pay transparency is so
0:38.8	crucial. So I wanted to participate in that. I already obviously offer my quarterly
0:43.4	income reports to you on the podcast every 90 days, sharing exactly how much our business makes,
0:49.3	and profits every 90 days. But this was something interesting that I haven't done before. I've never
0:54.7	shared exactly what a specific platform makes and especially how that relates to the creator
1:02.0	funds that are available on different social platforms such as Instagram. And since most of my
1:07.5	community hangs out on Instagram, I thought this would be a fun episode that you guys would find insightful.
1:12.8	So without further ado, here is how much Instagram paid me in 2022 for my personal account.
1:19.4	So at Ms. Ellen Yin, this is the account that I'm talking about.
1:22.7	Cubicle to CEO is also monetized, but I'm not including any of those numbers today in this report because that
1:29.5	account actually got monetized like six plus months after my personal account did. And so since I don't
1:36.4	have a full year of data on Cubicle to CEO's account yet, I thought I would just focus on my
1:41.9	personal Ms. Ellen Yen account. So for a little bit of context,
1:45.6	I first became monetized as an Instagram account in fall of 2021. Now, unlike YouTube,
1:53.3	there's no specific requirements around how you reach monetization status or how you get invited
2:00.2	to the Reels bonus program. So to be
2:03.4	honest, I really don't have a lot of insight around how that happens. I just know that one day,
	...

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