Bonus - Flavored Milk: How Jubilee's Is Changing the Game for Picky Eaters

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 8 May 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this bonus episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, sits down with Ashley Waldman, founder of Jubilee's, a groundbreaking line of flavored milk for kids made with real fruit, hidden vegetables, high protein, and zero added sugar.

Jubilee's just won the "Ones to Watch" lightning pitch competition at Beverage Forum!

In this episode, Ashley shares the personal story that inspired the brand’s creation, including her experience as a parent of a child with autism and her frustration with the lack of nutritious, low-sugar beverage options for children. From working with a professional formulator to pioneering a new approach to sweetening milk with fruits and vegetables, Ashley provides a transparent look into the product development process, the health implications of added sugar, and the early wins that are propelling

Jubilee's into retail spaces and onto Amazon.

They also explore broader industry trends, the rise of functional and clean-label products, and practical advice for emerging founders in the CPG space.

What are you waiting for? Listen now!

Listen in as they share about:

Founding Story of Jubilee's
Product Formulation & Innovation
Parenting & Health Consciousness
Consumer Trends & Health Culture
Marketing & Distribution
Clean Label & Ingredient Awareness
Founder Advice

Episode Links:

Website: https://drinkjubilees.com/
LinkedIn: https://www.linkedin.com/in/ashleyverrill/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Caitlin's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

Transcript

Click on a timestamp to play from that location

0:00.0	One of the biggest wins I feel like I've had so far in the journey of building this was so I mentioned my oldest daughter is a flavored milk aficionado.
0:18.7	And prior to having jubilees, our option was just white milk that I put
0:24.2	Hershey syrup in. And my biggest win was the day that she asked me, even though we had the
0:31.5	materials or the bad stuff, she asked me for cookie milk. And I was like, we have won.
0:38.6	We are here.
0:39.5	We have arrived.
0:40.8	Like, I know this can work.
0:42.8	If she asks for it over the non-healthy stuff, like, I know that we are here.
0:49.6	Hey, everybody.
0:50.7	This is Caitlin Bricker, editor at Startup CPG.
0:53.6	Welcome back to the show.
0:55.3	Today we have a very special episode with Ashley Walpin, founder of Jubilees. Jubilees is a
1:00.8	picky eater-approved flavored milk packed with protein, vitamins, hidden veggies, and zero added sugar.
1:07.0	The timing couldn't be any better because Ashley just won the ones to watch pitch competition at beverage forum.
1:13.5	A Texas native, Ashley started Jubilee's in 2020 after discovering the sugar content in kids beverages.
1:20.0	Now she's ready to transform the children's beverage industry and people are taking notice.
1:24.8	We'll explore kids, drinks, and sugar, a conversation that might change the way you think about what you serve your little ones.
1:31.1	Enjoy.
1:34.8	Hey, Ashley, thank you so much for joining us today. I'd love for you to introduce yourself and tell us a little bit about Jubilee's.
1:44.3	Hey, Caitlin.
1:45.2	Thank you so much for having me join.
1:47.6	I am the founder of Jubilees.
	...

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