what we're offering is something really different and I think that really is liberating for our writers

to allow them to kind of emerge and go by what they see trust your eyes what are your eyes

telling you would you look at a game what are you seeing trust them and you can write stories off

of that it takes a while but they start to trust their

eyes and they start to trust what they think is happening you know and that makes all the difference

in the world and they can speak authoritatively about the team they cover about the team they cover

because there are no welcome to the final episode of Dell Technology's Small Business Podfront series.

I am Jade Hoy, executive producer of the Athletic Podcast Network.

For the second year in a row, Dell Technologies has brought together the best podcasters in the industry to share stories, anecdotes of

inspiration, and advice on how to traverse these unsettling times in the small business world.

In episodes one and two, the athletics co-founders Alex Mather and Adam Hansman brought us through

the birth and development of a simple idea which was to serve sports fans with exceptional journalism in a wide variety of sports that other outlets were increasingly unwilling to support.

We don't ask for permission to do things here. That's an important aspect to our culture. If you want to do something, I don't want to hear about it. Just go do it.

No ads, no pop-ups, no bold.

What started with a handful of people was now hundreds of journalists,

podcasters, editors, managers spread out across major cities in the U.S. and Canada.

Obviously, they go across international borders of Canada.

As detailed in episode two, the expansion into the Bay Area was a success, but there would

be no sleep.

The team set their focus on a new market, the United Kingdom, and over the course of several

days in late May 2019, most of the top sports writers in England were

about to hear the pitch of a lifetime.

...