Bonus Episode: The Athletic’s Small Business Story | Part 2 of 3

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4.8 • 1.7K Ratings

🗓️ 22 May 2021

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Part Two of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	we can look a journalist in the eyes and tell them we're going to give them all the resources
0:05.5	they need to do the best work of their career.
0:08.3	In the same way that the early folks on that Bay Area staff said no originally, most of the
0:13.5	investors that ultimately invested in the athletic said no.
0:17.4	And then we had to circle back.
0:18.9	Persistence in the face of rejection.
0:25.6	I mean, without that, you know, we would have stopped five years ago. This year has been an incredibly challenging one for small businesses all across the country.
0:35.6	The US Census data projected there about...
0:38.0	Welcome back to episode two of Dell Technology's Small Business Podference series.
0:44.1	I am Jade Hoy, executive producer of the Athletic Podcast Network.
0:48.4	As you know, these have been trying times for small business owners across the world.
0:53.9	And for the second year in a row, Dell business owners across the world.
0:58.6	And for the second year in a row, Dell Technologies has assembled the best podcasters to tell their stories from starting up, scalability, and survival.
1:03.9	In this episode, we will continue our conversation with the founders of the athletic,
1:08.2	Adam Hansman and Alex Mather, as they detail the athletics' rapid
1:12.5	growth over the last five years, how and why they decided on Chicago and Toronto and recruiting
1:18.0	the best talent. We will also be joined by a general manager of content strategy and analytics
1:23.8	Akeel, Kiel Nambiar, who was an integral part of the early years and one of the brains behind the athletics' early success.
1:31.3	Let's start here.
1:33.3	Why Chicago, by the way?
1:37.3	Why Toronto?
1:39.3	Everyone who say go to New York or L.A., obviously, but there's competition, but why those...
	...

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