and Hello welcome to another episode of Quirple Insider Matthew Collar here and this is another

special bonus episode of what I am calling the self-promotion tour and joining me to talk about his career and my book

Football is a numbers game PFF and how a data-driven approach shook up the sport the founder of PFF and how a data-driven approach shook up the sport.

The founder of PFF, the main character of my story,

recently retired as CEO of Pro Football Focus,

Neil Hornsby.

Neil, I've been teasing your appearance for a few weeks now that I would bring you on, talk about who you are, where you came from, how you started PFF, why no one knows who you are. What is up man. It's great to have you on the show

It's fantastic to talk to you as always Matthew. You know I love to talk about football and business with you so

Yeah, what do you need do? Yeah and boy we talked a lot of football and business over about a year and a half that I spent writing the book and I think I may have spent more hours talking to you than my own wife during that time of writing the book,

but I think a good place to start is you building PFF from the ground up and the number one thing people have said to me

after reading the book is I had no idea about this guy Neil who started PFF and

had no idea where he came from, including some people in the

NFL who used PFF every single day had no idea of the origin story.

So of course we've got 75,000 words about it in the book, but I would love for you to tell the audience how you started pro football focus and why?

So it's just a hobby.

It's just nothing other than I felt that there was a hole in the marketplace.

Well, it wasn't even the marketplace, there was a whole for me as a fan that wasn't being filled.

I would open books, I would try and get whatever books I could and they would say things like this is back in the 80s 90s he would say things like

This particular guard who plays for the probably LA Raiders at that time,

is the best pull blocker in the league.

And I'm thinking, where have you got that data from and I'm very skeptical of it because I'm thinking in order to say that

you need to have looked at every single other guard, you need to look at every single

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