Hey there, don't village. It's Julie and then here and we are pumped because we are joined

by the queen herself, the boss woman herself, chief marketing and PR officer of Alive

Financial. Andrea Brimmer. Wow, what an intro. Let's get ready to rumble.

How long I've waited to hear you acknowledge me as a queen, Julie? Not even just a queen,

the queen by the way. Really. Really. As we often say on the podcast, Alive and you Andrea have

been with us since day one, so we're incredibly grateful for your support and your continued support.

And a year ago, y'all, Andrea and Alive launched the marketing industry's first 50, 50 pledge,

which is for people who aren't aware of it. It's a pledge to spend equal amounts in advertising

for women's and men's sports within five years. And you announced that one year ago at the ESPNW

Summit in New York City, so at the one year anniversary, we got to catch up again, but please do

tell the dope village how it's all going. Now one year into the 50, 50 pledge. Yeah, I mean,

pretty amazing. And it was fun to announce it with you, Julie. I can't think of anybody

mad at what I'm with candidly. It has been, I have to say, not only one of the most magical

things that I've ever been a part of, but the amount of impact that we've been able to make in

in a year shows you how, how much any brand can do if they just commit to doing something.

So in a year's time, we have gone from spending, you know, probably what I would say was more like a

90, 10 split men's and women's sports. Right. Do a 300% improvement in one year, including things like

getting the national women's soccer league championship game moved prime time, including things

like a multi-million dollar deal with the ESPN where 95% of the commitment was going to women's sports

only. And on a trajectory by the end of this year to be at a 60, 40 split, that's incredible how

quickly you've managed to do that. Which, it's a lot of it was, I hate to admit this, I just being

self-reflective. I never a year and a half ago, I had no idea how much we were spending between

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