Hey, you're listening to Latina to Latina. This is a bonus episode presented by Nielsen.

Latinos don't want to be seen as a monolith.

You know that.

Of course you know that because you live it.

And Nielsen's latest diverse intelligence series consumer report, inclusion, information,

and intersection, the truth about connecting with U.S. Latinos, dives into what we mean

when we say we want to be seen and spoken to in our

complexities, the places we're consuming our news and entertainment, and of course, our hyper

use of social media. I sat down with Stacey the Ermas, she's Nielsen's senior VP of diverse

intelligence and initiatives, to get her take on how we use data like this to

help others understand the power we possess.

Stacey, thank you for doing this. I want to start with the report as you're putting it together,

what most jumped out at you.

Alisa, there's so much on Google and just in the industry about our community and how big we are.

And you hear a lot of the narrative around Hispanic Heritage Month.

And there's so much content.

So of course, as we're going through and updating the community power, some of that data, you know, we talk about the trajectory and the growth.

But within all of that, there are two things that really surfaced to me as incredibly interesting.

One is not just our lack of representation on screen and boardrooms, that narrative has been there,

but when you really break it down, the importance that has to us individually, right, not just the industry and how, but individually, when we think about identity formation,

in particular, I think about young women, I think about my daughter, and I think about the challenges

that teens have today as a result of, you know, COVID lockdowns or social media

...