The Tom Woods Show, episode 825, bonus episode.

Prepare to set fire to the index card of allowable opinion.

Your daily dose of liberty education starts here, the Tom Woods Show.

Hey everybody, Tom Woods here with another bonus episode.

I release these periodically, very periodically these days, on the weekends when I'm

covering a topic that's a bit off the beaten path for the show. And today's topic is sort of like

that, but it's so great. It's so great. Even if you're going to say, Woods, this isn't really

my bag. I guarantee you you're going to want to listen to Ben Settle, who is the publisher of the email player's newsletter, which I receive and look forward to every month.

He is a great email marketer, but he just generally has a good strategic sense for business success, frankly.

He's coached so many people half the time without knowing it because they watch what he does. They learn from him in his newsletter. They implement what he recommends. And the results are always pretty darn good. They certainly have been for me. Plus, he's a fun guy to talk to. He's really smart. He's interesting. He is iconoclastic. He's everything I want in a guest. And so I'm very glad to be able to welcome him back. Now, as it turns out, by a bizarre coincidence, the two times that I've had been on, I've had a hot mic for some reason. I mean, I do know how to run a podcast, as it turns out. But I'm using a new mic. It has a gain knob on it. And I guess

when I move the mic, I accidentally turn the knob. So I'm clipping a little bit for you audio

files out there. I'm aware of it. I'm sorry about that, but the content is just so darn good.

All right, here's my conversation with Ben Settle. Ben, welcome back to the show. Thank you, Tom. I've been looking

forward to this ever since you brought it up and I'm excited. I mean, it's been way too long.

Totally. Way too long. Look, I wouldn't mind implicitly having a second podcast with you coming on

regularly on Saturday. It'd be no problem with me because, you know, I told people a week ago that you were

coming back on, I said, look, let me be honest with you. I basically just want to get Ben on the phone

for half an hour, so I'm going to make it into an episode. You guys can listen in, but that's basically

what I'm doing. I'm interested in this guy because I watch, I watch you every, basically every day. I watch you at work. You're in my email inbox. I open every single one of those things. I never ever say, oh, it's just an email from Ben Settle. I'll just put it in the trash. Never ever wouldn't, that would be sacrilege. I read him because I like him, but I also like to see, okay, what's he doing here? Where's this going? How's he going to turn this into a pitch?

And you've done all kinds of different things that I find interesting. You did a book launch recently.

Yeah. And let's start talking about that. Your book is called, which I have, by the way, because I'm a

subscriber of email players, and you sent it to all of us as a gift. And by the way, I love those Gene Schwartz copywriting CDs.

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