BONUS: Electric Cars Broke Ford in Europe — Can They Save It Too?

EV News Daily - Technology and Business of EVs

Martyn Lee

Technology, Leisure, Automotive, Business

4.8 • 749 Ratings

🗓️ 22 September 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back to EV News Daily, and welcome to a special bonus edition of the podcast looking at the future of Ford in Europe.

There was a time when it seemed every second driveway in Britain and Germany had a Ford. School runs in Fiestas, morning commutes in Focuses, and the blue oval found pride of place in government fleets and police motor pools. I remember the UK tabloid newspapers would talk about Mondeo-man as a shorthand for the average guy.

Ford’s grip on Europe’s roads was so firm that, for twelve years straight, the Fiesta reigned supreme as the UK’s favourite car—a symbol of trust and accessibility on a continental scale.

Today, Ford's European operations face a critical juncture where electric vehicles represent both the company's greatest challenge and its most viable path to salvation. The American automaker finds itself struggling with declining market share, factory closures, and former management missteps that have left it vulnerable to Chinese competition and disconnected from EV buyers.

A reminder our bonus shows are exclusively for our Patreon supporters. For the first 7 days, only Patreon insiders get early access, their name on the list of legends for Executive Producers and above, and the power to shape future shows. If being in the know and recognised as a supporter sounds like you, join us now at patreon.com/evnewsdaily and become part of something special.

Transcript

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0:00.0	Ever notice that purple shop button at checkout?
0:03.5	The one that makes buying online effortless.
0:05.8	That's Shopify.
0:07.0	And it doesn't just make shopping easy.
0:08.8	It makes starting a business easy too.
0:11.1	Shopify is proud to power many sources of UK e-commerce,
0:14.9	from brands like Mattel and Jimshark to new entrepreneurs.
0:18.4	No coding? No problem.
0:20.3	Shopify's ready-to-use templates help you create a
0:23.1	stunning online store instantly. Manage everything in one place, from inventory and payments to
0:28.2	analytics and marketing. Get the word out fast with built-in email and social tools to attract
0:33.6	and retain customers. And that purple shop button, it's why Shopify has the highest converting checkout on the planet.
0:40.3	Your customers already love it.
0:42.2	If you want to see less carts being abandoned,
0:44.6	it's time for you to head over to Shopify.
0:47.3	For your £1 per month trial and start selling today at Shopify.com.
0:52.0	com.uk slash try.
0:53.4	Go to Shopify.com.uk.com. Shopify.com.ukuk slash try. Go to Shopify.com.ukuk slash try. Shopify.com.
1:00.0	A better help ad. Lewis Capaldi partnered with better help to get word out about how important therapy can be.
1:07.6	I struggle most weeks to get up, get myself up and ready and go to therapy or whatever.
1:13.0	Like even like to open the laptop to talk to.
1:15.6	My therapist sometimes can be really difficult, but I do it because I realize how important
	...

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