BONUS: Camilla Gramstad, Elkjøp the Circular Economy at Consumer Electronics Retailer
Your World of Creativity
Mark Stinson
5.0 • 45 Ratings
🗓️ 7 October 2023
⏱️ 7 minutes
🧾️ Download transcript
Summary
In this podcast update from Oslo Innovation Week, Mark Stinson reports on a presentation by Camilla Gramstad, Head of Sustainability at Elkjøp, Scandinavia's largest consumer electronics retailer. Here's a summary of the key points covered:
- Camilla's presentation sheds light on Elkjop's sustainability commitment to promoting the circular economy in the consumer electronics retail industry.
- Elkjøp operates 414 stores across six countries and employs around 12,000 people.
- The focus of the presentation was on how electronics fit into the circular economy, considering the raw materials, recycling, upgrading, and repairing of electronic products.
- Electronics are a priority product group in the circular economy, given the materials used and their environmental impact.
- Approximately 5.3 billion phones were discarded globally the previous year, leading to increased governmental regulations in Nordic countries.
- Elkjøp's mission is to enable everyone to enjoy technology, emphasizing a vision of being the best partner for customers.
- Four key aspects of Elkjøp's approach include ease of finding products, ease of purchase with sustainability in mind, convenience in receiving products and installation, and providing support and service.
- Elkjøp focuses on spare parts, repairs, trade-ins, recycling assistance, and improving the overall circular nature of the product lifecycle.
- Camilla had to leave the presentation early to meet with the Secretary of State to discuss government collaboration on these sustainability initiatives. They propose reducing or eliminating VAT on repairs to incentivize customers to repair rather than discard products.
- The day also featured case studies from NAV and InnoBoost, highlighting various approaches to the circular economy.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi, this is Mark with another real-time update from Oslo Innovation Week in Oslo, Norway. |
| 0:14.4 | It's Thursday afternoon and I've stepped outside after the presentation on conscientious |
| 0:20.2 | innovation. |
| 0:21.2 | It's a little bit rainy outside, there's a park, so I hope that this recording comes |
| 0:26.9 | through clearly. |
| 0:28.5 | Our speaker to start the afternoon was Camilla Gromstad. |
| 0:33.4 | She is head of sustainability at Elkshop. |
| 0:37.2 | Elkshop is Scandinavia's largest consumer electronics retailer, over 414 stores across |
| 0:47.1 | six countries, they have approximately 12,000 employees, and her presentation on sustainability |
| 0:54.6 | focused on this idea of the circular economy and how electronics fit into this and how |
| 1:03.5 | their sustainability efforts are going. |
| 1:07.6 | Now of course, electronics are one of EU's priority product groups in this circular economy, |
| 1:14.2 | the raw materials, the metals, the minerals, of course, that go into it. |
| 1:18.9 | But after the sale, there's also the recycled materials, can it be upgraded, can it be |
| 1:25.4 | repaired, can it be then ultimately recycled. |
| 1:30.2 | Now this is all relevant of course because 5.3 billion phones were thrown away last year. |
| 1:37.4 | And there are some new laws coming, especially in Norway and the other Nordic countries, |
| 1:44.2 | alternative towithstanding a drop on the ground, throwing away unsolved products, there's |
| 1:50.0 | a lot of legislation and governmental regulation coming for the industry. |
| 1:55.9 | Camilla gave us an overview of not only the retail experience for the customers, but also |
| 2:02.7 | how the circular economy is working. |
| 2:05.5 | Now, mission of Elkshop is to help everyone enjoy amazing technology, of course. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Mark Stinson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Mark Stinson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.