BONUS: Built To Last" Panel Presentation on "Conscientious Innovation"

Your World of Creativity

Mark Stinson

Arts, Education, Marketing, Design, Business, Self-improvement

5.0 • 45 Ratings

🗓️ 29 September 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back. I'm Mark, and today I'm bringing you a special bonus episode of "Unlocking Your World of Creativity" direct from Oslo, Norway, where I'm diving into the fascinating world of conscious brands during Oslo Innovation Week.

In this illuminating session titled "Conscientious Innovation," hosted by the Medinge Group and organized by the Oslo School of Architecture and Design (AHO), we explored how innovation, sustainability, and creativity intertwine to make the world a better place.

The first 3 distinguished panelists of the morning led us on an eye-opening journey:

Christian Lodgaard: As the Chief Design Officer of Flock, one of Scandinavia's largest furniture manufacturers, Christian delved into the concept of designing products to last. He emphasized the significance of considering materials, structure, and repairability right from the start. The goal? To create furniture with lasting value and minimal environmental impact.

Brigitte Stepputtis: The Global Head of Couture at the fashion brand Vivienne Westwood, revealed how this fashion icon leads the way in conscious design. Vivienne Westwood's reduced impact strategy includes fewer collection changes, fewer fashion shows, and streamlining product lines -- while even exploring the repurposing of bridal gowns.

Joana Sá Lima: Joana, a partner and architect at Comte Bureau, introduced us to the idea that sometimes the best decision is not to build anything new at all. She highlighted innovative ways to rethink construction materials, design, and waste reduction. Asking the right questions, she argued, can lead to surprising and sustainable solutions.

Taken together, hese panelists illuminated some key takeaways:

1. The Art of the Possible: Concrete examples showed us what's achievable in the realm of conscientious innovation, dispelling the notion of mere theoretical ideas.

2. Defining Circularity: They provided a clear picture of how individual brands and products can embrace circularity, pinpointing where improvements can be made.

3. Empowering the Consumer: Educating customers about their choices can steer them toward more sustainable options, fostering informed decisions.

Stay tuned for more updates from Oslo Innovation Week as I continue my exploration of global creative and innovative endeavors. I'm Mark, inviting you to join me on this inspiring journey of unlocking creativity.

Transcript

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0:00.0	Welcome back, friends, to a special bonus episode of Unlocking Your World of Creativity.
0:14.4	This is Mark.
0:15.4	It's Thursday morning at the opening session of Oslo Innovation Week, and this program
0:21.7	is called Conchi Inches Innovation.
0:25.4	It's facilitated by the Madingue Group, organized by the Alchoh School of Architecture
0:30.3	and Design, also known as AHO, and it's being held and hosted at the Design and Architecture
0:38.3	School of Norway, abbreviated Doga.
0:42.7	This provocative workshop on Conchi Inches Innovation featured three panelists who are
0:50.1	experts in this idea of building things to last.
0:54.5	But if we're going to talk about sustainability, we're going to talk about the circular economy
1:00.0	and overall environmental impact on the world of our design, and one impact our creativity
1:09.1	can have to reduce that impact.
1:13.6	We've got to look at brands, we've got to look at design, we've got to look at creativity,
1:17.5	and that's what these three panelists have brought.
1:21.2	Our first panelist was Christian Luggard, a he's the chief design officer of a company
1:28.0	called Flock, and this is one of Norway, if not Scandinavia's largest furniture manufacturers.
1:36.6	And so Christian was specifically talking about office furniture, and then drilling down
1:42.8	on one particular line of office chair.
1:48.2	And you showed us how this chair was built to last from the design point of view.
1:54.0	So from the very beginning of its design, it was designed to last.
1:59.1	Now this had everything to do with the materials, with the design structure, how it was put
2:06.4	together, how it was assembled, right down to, could it be repaired, could it be brought
	...

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