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The Playbook Podcast

Bonus Briefing #5: The year ahead

The Playbook Podcast

POLITICO

News, Daily News, Politics, Government

3.9699 Ratings

🗓️ 14 July 2017

⏱️ 4 minutes

🧾️ Download transcript

Summary

Anna and Jake preview the future for Playbook -- including events and expanding the Playbook community.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, I'm Anna Palmer. And I'm Jake Sherman, and we are co-authors of the Politico Playbook. It's Friday. Let's talk about what's coming up for the playbook community, what we're excited about the next year. Number one, what we're excited about is a book that we're writing, and it does not have a title yet. There are some rumored titles. We can neither confirm nor deny, but we are writing a book about

0:21.4

Capitol Hill to take our readers, and hopefully the playbook community will buy it in droves.

0:26.8

The Jake's very subtle, as you can tell. But no, that's one thing we're excited about.

0:31.3

But what we're excited about on the playbook front is the ability to, we obviously have a great

0:36.9

audience here in D.C. and the events that we do at D.C. are

0:39.8

are very popular, but we found that there are so many people, especially in the era of Donald Trump,

0:45.0

who are fascinated by the political scene and people who just are interested in Washington as a sport,

0:51.2

but also more importantly, people who are interested in Washington for their job

0:54.5

and need to understand this city to do their work.

0:57.6

Yeah, I think one of the big things that we focused on in the past year that will become even

1:01.6

more of our focus in the year to come is really looking to expand the audience, whether

1:06.9

that is into colleges and universities, with events across the country.

1:12.4

We're going to be in Denver in August.

1:14.7

We were in Austin at South by Southwest.

1:16.7

I would expect us to do that again.

1:18.3

We would just in San Francisco doing an event, but really looking to kind of expand also to highly regulated industries

1:25.5

and making sure that the C-suite, making sure that the people

1:27.9

whose jobs are impacted by Washington are our readers are getting the information that they need

1:33.7

to do their jobs.

1:34.9

Yeah, and also I think that we've always kind of known that we've had big audiences in Los Angeles

1:39.6

and San Francisco and New York, Chicago, but we haven't really serviced them in a way that makes sense

1:45.9

for Politico and for them. So we're excited to bring our brand and bring our events and bring,

...

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