Bonus Briefing #1: The past year of Playbook
The Playbook Podcast
POLITICO
3.9 • 699 Ratings
🗓️ 10 July 2017
⏱️ 3 minutes
🧾️ Download transcript
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| 0:00.0 | Hey guys, it's Anna Palmer. |
| 0:02.5 | And I'm Jake Sherman. |
| 0:03.5 | We are the authors of Politico Playbook. |
| 0:06.0 | We are excited for our one-year anniversary of- |
| 0:09.0 | It's already been a year. |
| 0:10.0 | I know, it's crazy. |
| 0:11.0 | We're doing this gig, and so we are doing some bonus episodes on what it's like to do Playbook. |
| 0:18.0 | Yeah, and today we're going to talk about what we've done to Playbook as a brand. |
| 0:22.1 | And when we took over, Playbook was a once a morning newsletter, and now it's a lot more. |
| 0:27.8 | And my gray hair shows that. |
| 0:30.5 | We have an afternoon newsletter, which is actually read by as many people as Playbook and as well read as Playbook, which we were surprised about, |
| 0:39.8 | there's a real, I think, thirst for an afternoon news product. |
| 0:43.3 | Yeah, it's been pretty amazing in terms of the amount of buzz and people have started to |
| 0:48.5 | actually pitch stuff just for the afternoon. |
| 0:51.1 | I was definitely skeptical in the beginning, but we are excited that it's been gotten |
| 0:55.1 | such a great reception as well as the audio product. We're now podcast stars. I think. Well, |
| 1:02.1 | we've been surprised at how well the podcast gets listened. You know, people always said to us, |
| 1:07.2 | could you read me playbook in the morning? And the answer is obviously no. But we're trying to get close to that. And we're trying to figure out ways to be innovative |
| 1:14.2 | with the podcast and give you more, give our readers, more information, more nuggets, more scoops |
| 1:20.2 | by audio. Yeah. So I think that's going to be actually something that we'll look at doing more |
| 1:24.8 | into our second year on the gig, |
| 1:27.9 | is trying to think about ways that we can expand the audio product |
... |
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