Hi everyone, I'm Boomerah Seiss and I'm so delighted to have you join us here on our

All New Game Time Podcast.

Our guest today is a trailblazing executive.

She is the first female CEO of a Big Four counting firm.

And now she's leveraging that business expertise to help elevate the WNBA to the next level.

We are honored to be joined by WNBA Commissioner Kathy Engelberg.

Welcome to our Game Time Podcast.

Thank you. It's so great to be here Boomerah.

I know you've done considerable research on this topic, Kathy.

What is your profile of a typical WNBA fan and what do you consider your demographic sweet spot

and what your strategy for expanding it in different directions?

Yeah, I think what I would say today that WNBA fan is a very multicultural and urban,

more socially conscious community mind and mind.

Believe it or not, we got data to say they're more health and lifestyle conscious

than the average adult of other sports leagues.

And of course, we skew more women as a percentage than the men's leagues.

So I think we're about 55 men, 45 women.

So we still have a lot of men.

And what we love is we all have a lot of girl dads who bring their daughters

and we have a lot of moms who bring their sons.

And they want their sons to be exposed to the pure form of the game that our players play first.

So that's where we are.

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