This is an I-Heart podcast.

Hi, everyone, I'm Boomer Assison, and I'm so delighted to have you join us here on our all-new Game Time podcast.

Our guest today is a trailblazing executive.

She is the first female CEO of a big four accounting firm. And now she's

leveraging that business expertise to help elevate the WNBA to the next level. We are honored to be

joined by WNBA Commissioner Kathy Engelberg. Kathy, welcome to our game time podcast. Thank you.

It's so great to be here, Boomer.

I know you've done considerable research on this topic, Kathy.

What is your profile of a typical WNBA fan?

And what do you consider your demographic sweet spot?

And what's your strategy for expanding it in different directions?

Yeah, I think what I would say today, the WMBA fan is a very multicultural

and urban, more socially conscious, community-minded. Believe or not, we got data to say

they're more health and lifestyle conscious than the average adult of other sports leagues.

And, of course, we skew more women as a percentage than the men's lead. So I think we're about 55 men,

45 men. So we still have a lot of men. And what we love is we have a lot of girl dads who

bring their daughters. And we have a lot of moms who bring their sons. And they want their sons

to be exposed to the pure form of the game that our players play first. So, you know, that's where

we are. We do need to drive a more

multi-dimensional fan. I think sports betting, ESPN launched our first ever fantasy league last

year, bringing in kind of that fan as sports betting becomes legal in more and more states,

you know, bringing in more families, bringing in, we have a LGBTQ plus community,

...