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The 10 Minute Entrepreneur

BONUS 238: Lean Startup for a building an EMPIRE

The 10 Minute Entrepreneur

Sean Castrina

Entrepreneurship, Business, Marketing

4.8308 Ratings

🗓️ 12 February 2026

⏱️ 12 minutes

🧾️ Download transcript

Summary

Today we are talking about creating a Lean Startup for a building an empire. Starting a business for $100 in my opinion is a Solopreneur thing to do, but today we are talking about starting your empire with as little as possible.

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Transcript

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0:00.0

Welcome to the 10-minute Entrepreneur Podcast, intended to equip and encourage business owners and aspiring entrepreneurs,

0:10.0

taught by active business owner, best-selling author, and teacher, Sean Castrina.

0:15.0

All right, Sean Castrina with with the 10-minute entrepreneur podcast.

0:21.6

And this is one of our teaching editions, which I like probably the most.

0:25.6

And today I want to talk about the lean startup to a big business.

0:30.6

And why do I say to a big business?

0:32.6

Well, if you've ever read the book The Lean Startup, the problem that I have with it,

0:36.6

you know, it talks about, and this is like the $100 startup and businesses like that, they're fantasies,

0:43.7

okay? What these are, these are businesses for like a freelancer, a solopreneur, or a side hustle.

0:50.4

These aren't what I call businesses that are going to employ people and generate, you know, half million dollars or above.

0:57.0

Okay? Typically it's the owner's working and he's or she is the technician.

1:04.0

He or she is the person who's doing all the work. And to me that's a certain type of business, but it's not the businesses that I spend most of my time teaching about.

1:13.6

So what I want to talk about is how do you start a business with the least amount of money, but a business that has big potential,

1:22.6

potential to make real money, employ lots of people to be just a durable company that in time you can sell

1:30.2

and make a lot of money with.

1:31.7

All right.

1:32.6

You need to put your money into three things and only these three things.

1:39.5

The first thing is you got to have proof of concept.

1:44.9

And with that proof of concept, cost of concept.

1:49.0

So I'm gonna talk about two things.

1:50.5

First thing is, what you're offering does it work?

1:55.1

Okay, if you're manufacturing a product, can you manufacture it?

...

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