Welcome to the 10-minute Entrepreneur Podcast, intended to equip and encourage business owners

and aspiring entrepreneurs, taught by active business owner, best-selling author, and teacher,

Sean Castrina.

All right, this is Sean Castrina with the 10-minute entrepreneur podcast.

We're doing one of our teaching additions and we also have this on our YouTube channel.

If you ever see me looking over to the left, it's because I'm actually, I take notes.

I'm a teacher and I don't just wing it and I'm excited.

Today what we're going to talk about is the customer is the bullseye.

People always ask me in business, you know, what do I need to prioritize? What's the one thing?

What's the one thing? What's the one thing? Well, I don't necessarily think there is any one thing,

but the most important thing is to have your customer in the center as the bullseye.

I mean, if you build everything around your customer and you succeed at it, you will have a successful business.

I've always said, what is the one promise you could make that if you could deliver on it,

your target customer would chase you down for

your business.

Okay?

Once you know what that is, build your whole business around it.

Higher staff that can fulfill it, create a culture that likes providing it like a Zappos.

Zappos is consumed with customer service.

That is their customer proposition, their value proposition

is it'll be the best clothing shoe purchasing experience you can possibly have. And as somebody

who's experienced Zappos, I would agree with them. I never go to Zappos for pricing.

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