Welcome to the 10-minute Entrepreneur Podcast, intended to equip and encourage business owners

and aspiring entrepreneurs, taught by active business owner, best-selling author, and teacher,

Sean Castrina. All right, this is Sean Castorino with the 10-minute entrepreneur podcast.

And I'm going to see if I can do YouTube at the same time.

So for a guy who has zero technical ability, please be patient with me.

Obviously, this is one of our teaching episodes, and I do one of those Monday, Wednesday, and Friday.

Listen, I am wired and my whole mission is to equip, encourage, and to educate entrepreneurs

because if I can't teach you something, motivating you is not going to help.

It's kind of like five-hour energy with no protein.

I love working out, and protein is what builds muscle.

And my Monday, Wednesday, and Friday is where I build muscle for my startup entrepreneurs

and my existing entrepreneurs that are struggling.

What I want to talk about today is the 10 tips to creating a great brand name. Now listen, there's a difference between a brand.

Like if I'm trying to build a brand my company, I try to build a brand. It's a reputation.

If I wanted to build my personal brand, again, that's a personal reputation. What I'm talking

about is creating a product name. And I've never

had to develop a product name. I've typically developed companies and I developed a brand that I

wanted to be associated with my company and everything kind of dominoes from there. But I thought,

you know, there are people that develop apps and different things,

and so brand names are very critical, so I wanted to kind of take you through what I know about that

and how you should go about it.

The first thing is that names instantly give an impression.

...