Welcome to the 10 Minute Entrepreneur Podcast, intended to equip and encourage business owners

and aspiring entrepreneurs, taught by active business owner, best-selling author and

teacher, Sean Castrina.

All right, I'm going to give you two piece of advice.

These are great.

I mean, this is fantastic advice if you're looking to start a business.

You need to be aware of two things as you enter the marketplace.

Your business needs to either be first or it needs to be the best.

It needs to be one or the other, first or be the best.

A lot of people think Google was first.

Google was not first.

They were like 13th in the entry way of, you know, obviously, web searching, but you

need to be the best or you need to be first, but you better be one or the other.

You're going to be out of business.

Now being first is what's called blue ocean territory.

You're new out in the water.

There's no, you know, there's no sharks out there, like an Uber, Airbnb.

It's great when you can be first, typically if you can be first, Microsoft, you can be

a billionaire.

But look at Apple.

They weren't first in anything.

They were not first in MP3 players.

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